The first academic article reflecting on the results from the first Asia-Pacific Communication Monitor research which I coordinated last year has been now published. Published with Jim Macnamara, May Lwin andAnsgar Zerfass in Public Relations Review, the article reveals a major shift from the traditional PESO model of media use by organizations (paid, earned, shared, owned) …
Read more “New publication: PESO media strategy shifts to SOEP”
Some of my recent thoughts on how to succeed in academia were published on PhD Life, a blog ran by Ana Kedves, a second year PhD researcher at Research Exchange, University of Warwick. It all started with a tweet seeking female academics to share their stories in a series of posts to be published in …
Read more “Beyond the PhD life: guest blog post for Warwick Uni”
A new article on digital storytelling and empowerment marketing and their application to corporate communication, about it public relations and corporate social responsibility has been recently published in the Management Dynamics in the Knowledge Economy Journal. Co-authored with Dr Camelia Crisan and Razvan Constantin Dinca, viagra sale and the result of a conference paper presented …
Read more “New Publication: Stories, Heroes and Commercials”
Earlier this year I have joined the core research team of the Asia-Pacific Communication Monitor 2015/16, viagra sale the first of its kind for the region and a spin-off of already existing and highly insightful monitors for Europe and Latin-America. I have coordinated the research team efforts (Jim Macnamara, misbirth May O. Lwin and …
Masterclass #storytelling as a legitimization tool: just humanize the story! Peer to peer trust @ana_adi #ecs15 pic.twitter.com/wiUbPEWfvm — TamaraGNS (@TamaraGNS) June 25, 2015 UPDATE: The article elaborating on the conference paper has now been published in the Romanian Journal of Communication and Public Relations. The full reference and link to the FULL article are below. …
Read more “Conversation is dead. Repetition and parallel talk rule Twitter.”