Industry engagements

2024

• November 26 – Effective Crisis Communication in the Age of AI. AMEC Measurement Month. Webinar organized by Ruepoint with Iskren Lilov (Ruepoint) and Christina Forsgård (Netprofile). 
• October 25 – How is Generative AI impacting Business Communication? Full day workshop. Advantedge PR. Mauritius.
• October 9  – Beyond the Hype:  A Critical Exploration of AI’s Place in PR. Keynote. Henkel In-house conference. Dusseldorf, Germany.
• October 1 – CSR Unpacked: Double Materiality, Cultural Insights, and the Future of PR. Latvian PR Association. (online)
• September 27 – Digital Communication Awards show (presenter as Chair of the Jury). Live streamed. Berlin, Germany.
• September 24 – Panel discussion with Monique Zytnik on Internal Communication in the age of AI. Interne Kommunikation Tagung. Berlin, Germany.
• September 12 – Game time: Corporate Snakes & Career Ladders. Kommunikations Kongress 2024. Berlin, Germany.
• June 19 – AI: from the classroom to the boardroom – Cosmetics Europe, Brussels, Belgium
• June 7 – Future PRoof and AI ready – PR Impact Awards, Vilnius, Lithuania (online)
• May 22 – AI in PR – applications and reflections – Panel discussion with Christina Rettig and Julia Petrik – AMEC Summit, Sofia Bulgaria
• May 23 – New generations – panel moderation – AMEC Summit, Sofia, Bulgaria
• March 18 – Future of PR/Comms and their Social Impact – overview of the study – EACD Italy meeting, Milano, Italy
• February 29 – Research catch-up – Vertę kurianti komunikacija: praloštas vasaris (Value-Creating Communication: February update) with Laura Dabulytė (online)
• February 27 – AI for Political Communication – Sitzungwoche Werkstatt, Staendige Vertretung, Berlin, Germany
• February 22 – The Present and Future of PR/ Comms: what social value and impact do we create & how to measure it? – Lithuanian Communications Association, Vilnius, Lithuania
• January 24 – AI for PR: an overview – discussion with Continental plant communication teams

2023

• December 13 – AI in PR – hopes, realities and lessons – 17th Corporate Communication Conference, Athens, Greece
• December 13 – Future of PR/Comms and their Social Value – lessons for communicators –  17th Corporate Communication Conference, Athens, Greece
• November 28 – Balancing Art and Science in Communication Management – AMEC APAC, AMEC Measurement Month
• November 21 – Ruepoint Webinar – Navigating the noise: PR strategies in the year of volatility
• October 26 – keynote – AI in PR – PRII Summit, Dublin, Ireland
• October 12 – presentation – Future of PR/Comms and their Social Value, ICCO Global Summit, Warsaw, Poland
• October 4 – an editor’s view – AI in PR – Kedrion’s global team meeting
• September – Kommunikations Kongress
• July & September 6-7 – jury chair – Digital Communication Awards judging
• May 17 – panel discussion – “The Future is Now: Latest Trends in Technology, Insights, AI and Social Impact”, AMEC Summit, Miami (FL), USA
• March – judge –  Baltic PR awards

2022

• November 16 – interview – Metaverse and future comms – Mynewsday, Stockholm, Sweden
• October 20 and November 7 – guest talk – Purposeful Communication, Continental International (guest talk)
• October 7 – guest talk – Trust or trustworthiness – Upper Austria Chamber of Commerce and friends visit at Quadriga University of Applied Sciences
• September 22 – podcast – Women in PR live recordings, Kommunikations Kongress, Berlin
• September 22 – BarCamp – NextGen PR, Kommunikations Kongress, Berlin
• September  –  jury chair, voting and presentation of awards – Digital Communication Awards
• July 7-8 – workshop – Future of PR, PR Summer School, Berlin
• June 24-25 – workshop – Storytelling for historical associations (workshop), Bucharest, Romania
• April 29 – keynote – Media Literacy conference, Sofia, Bulgaria
• April 27 – workshop – Purposeful Communication, Mynewsdesk, Stockholm, Sweden
• April 26 – talk –  Coffee & Comms, Mynewsdesk, Stockholm, Sweden

2021

• December 7-8 – moderation – Global Communication Summit. Berlin
• November 1 – Lights, Camera, Action! Podcasts for Good Communication and PR. Klipp 2021 ASEAN PR Network conference.
• September 27-28 – keynote – Future of PR: from how we are seen to where we want to be, Draeger (online)
• September 16- 17 – chair and judge – Digital Communication Awards
• September 3 – talk – Future of PR: Beyond Feminization, Kommunikations Kongress, Berlin
• September 2 – moderation – Kommunikations Kongress, Berlin
• July 13 – panel discussion (with Monique Zytnik and Regina Koerner) – Podcasting for Communications and PR. Kommunikations Kongress Academy (also some notes from Regina here)
• June 29 – keynote – Future of Communications. Kommunikations Kongress Academy.
• June 23 – webinar – Future of PR. American Chamber of Commerce in Argentina. (in spanish).
• May 28 – webinar – Purpose-driven communications. European Commission.
• May – awards judge – NYFestival.
• April 20-21 – round table moderation – Converge21, IABC online conference.
• March 31 – keynote impulse and panel discussion – PR:Future Skills. BdKomm, Germany.
• March 18 – webinar – Women in PR: current trends and implications. Logeion, The Netherlands.
• February 25 – moderation – Internal Communications Conference. Quadriga Media. Berlin, Germany.

2020

• December 30 – panel discussion – Education during a global pandemic. RTSpectra.
• December 9 – keynote  – Storytelling for brand loyalty. 6th Stratcomm Asia Summit and Awards 2020. Singapore.
• October 29 – panelist – Inclusion: Let’s talk current trends and gender. IABC EMENA.
• October 28 – keynote – Back in the driver’s seat: Reflections on the future of PR. AmCham Forums: El rol estrategico de la comunicacion de las organizaciones en un escenario de crisis. Buenos Aires, Argentina.
• October 27 – webinar – Diversity and Inclusion @ Work. Session with IBM CEE.
• September 17-18 – session host – Kommunikations Kongress, Berlin. Germany.
• September 15 – webinar – Let’s keep talking – Hundred reasons to celebrate diversity series. IBM Benelux.
• September 2 – Webinar – Rethinking PR (with guest Sandra Coy). KKongress Academy. Germany.
• September 1 – Webinar/Lunch session -Corporate storytelling. SITA.
• August 25 – Webinar – Content that sticks. KKongress Academy. Germany.
• August 25 – Webinar – Measure what matters (with guest Johna Burke). KKongress Academy. Germany.
• August 19 – Webinar discussion – Women in PR, the path to diversity and inclusion. Discussion with members of Global Women in PR Russia.
• August 19 – Webinar – Future of PR: Digitalization (with guest Anne Gregory). KKongress Academy. Germany.
• August 18 – Webinar – Hero-centered storytelling. KKongress Academy. Germany.
• August 18 – Webinar – PR Trends: communication, social media and society. KKongress Academy. Germany.
• August 11 – Webinar – Purpose-Mission-Vision-Values. KKongress Academy. Germany.
• July 16 – Webinar discussion – Women in PR, the path to diversity and inclusion. Discussion with members of Global Women in PR Romania.
• July 1 – Panel – Preparing for the unexpected: tips and tricks for a successful online conferencing experience. ExOrdo. Ireland.
• June 18 – Keynote – The curious case of storytelling, employee branding and corporate activism. Talent & Employer Branding Conference. Boussias Communications, Athens, Greece.
• May 28 – 29 – Moderator – Global Communication Summit. (Online).
• May 25 – Presentation – PR2025 – Staying relevant in the Public Relations profession: which business and technical skills should you focus on? The Virtual Public Relations Summit.
• May 12, 13, 18, 19 – Workshop. Storytelling for corporate communications. Continental (worldwide).
• April 3 – Moderator and host – Internal Communication in times of Covid-19. Quadriga Forum (Online). Berlin, Germany.
• March 27 – 28 – Workshop. Storytelling for corporate communications. Continental. Hannover, Germany.

2019

• November 5 – Presentation – Best Practice: The curious case of storytelling, employee branding and corporate activism. Employer Branding Conference. Quadriga Forum. Berlin, Germany.
• October 24-25 – Moderator and host – Internal Communication Conference. Quadriga Forum. Berlin, Germany.
• October 23 – Panel discussion – Mindset challenge: Corporate activism. Vision PR. Quadriga Forum. Berlin, Germany.
• October 23 – Workshop – Creating Social Media Content that Sticks. Vision PR. Quadriga Forum. Berlin, Germany.
• October 22 – Presentation – Future proofing PR: So sieht die PR der Zukunft aus. Vision PR. Quadriga Forum. Berlin, Germany.
• October 12 – Masterclass – Exctinct by 2025? How do we want a female future to look like. Female Future Force Day.  Berlin.
• October 10 – presentation – PR2025: Skills and Competencies – Lead the Transformation. ICCO Global Summit. Lisbon, Portugal.
• September 20 – Chair of the jury – Digital Communication Awards. Berlin, Germany.
• September 12 – PR2025: adding technology and business competences to the core of PR. Kommunikations Kongress 2019. Berlin, Germany.
• June 10 – Trends, competencies and solutions for future-proofing the PR profession. IABC World Congress. Vancouver, Canada.
• May 16 – webinar – With Data and Intelligence: Coping in a VUCA world. IPR Webinar.
• February 22 – Panel discussion – Internal crisis communication management and employee engagement – International Crisis Communication Conference. Berlin, Germany.

2018

• December 6 – Moderator and host – 9th Internal Communication Conference. Berlin, Germany.
• November 23 – Speaker – KIDA – the value of communication in the digital age conference (Velico Tirnovo, Bulgaria)
• November 19 – Workshop – Social media and crisis communication (with Brain 4 Strategy, Bucharest, Romania)
• November 16 – Main stage speaker – Marketing Management Kongress – The VUCA effect: Politics and Marketing DO mix. Berlin, Germany.
• September 28 – Chair of the jury – Digital Communication Awards.
• September 27 – Panel discussion and presentation – Kommunikations Kongress – PR2025: preliminary results and call for participants.
• September 20-21 – Moderator and host – Social Media Conference. Berlin, Germany.
• September 13-15 – Moderator and host – Transform Your Business Festival. Berlin, Germany.
• June 13 – Communication Roundtable: Optimizing Business Results through People (in collaboration with Lindsay Uitenbogaard) European Communication Summit. Berlin, Germany.
• June 8 – Lessons for Communicators from the Network Society. PR-Abteilungen Im Umbruch Konferenz. Berlin, Germany.
• June 8 – Creating Social Media Content that Sticks. PR-Abteilungen Im Umbruch Konferenz. Berlin, Germany.
• June 8 – From Social Media to AI. PR-Abteilungen Im Umbruch Konferenz. Berlin, Germany.
• June 8 – Stories for digital media: theory and practice. PR-Abteilungen Im Umbruch Konferenz. Berlin, Germany.
• April 5-6 – Moderator and host – International Crisis Communication Conference 2018. Berlin, Germany.

2017

• October 20 – Panel member – DC Protest. Berlin, Germany.
• October 19 – Workshop – Storytelling. Continental. Berlin, Germany.
• October 18 – Speaker – Post-crisis measurement. Crisis Aftermath Conference. Bucharest, Romania.
• October 17 – Panel member – Rezistenta sau impotenta: Ghidul activistului obosit. Frontline Club Bucharest. Bucharest, Romania.
• October 13 – Keynote speaker – AR/VR/AI measurement for PR. PROI Worldwide EMEA meeting. Bucharest, Romania.
• September 26 – Panel member – Snapchat and Instagram for Public Relations. Social Media Conference. Quadriga University of Applied Sciences, Berlin, Germany.
• September 25 – Workshop – Social media measurement. Social Media Conference. Quadriga University of Applied Sciences, Berlin, Germany.
• September 12 – Keynote speaker – Fake-news in post-truth times. KWR Symposium. The Netherlands.
• June 29 – Featured speaker/Impulse – Hero-Centred Storytelling. European Communication Summit 2017. Brussels, Belgium.
• May 29 – Keynote speaker – Science Communication and Success Measurement: frameworks, guidelines and some tips. PARI 2017 Workshop on Public Awareness of Research Infrastructures. European Southern Observatory. Garching, Germany.
• May 8 – Talk – Storytelling and Employer Branding: How to recruit the heroes that fit your story. 3rd Employer Branding Conference. Quadriga Forum. Berlin, Germany.
• May 5 – Talk – PR Measurement is not for the Fainthearted – PR Impact Awards 2017. Vilnius, Lithuania.

2016

• November 22 – Panel member – Disrupting Political Discourse. EACD Forum. Berlin, Germany.
• October 14 – Talk – Measuring Cross-Media PR. Cross Media Conference. Berlin, Germany.
• September 29 – Chairwoman and Head of the Jury – Digital Communication Awards. Berlin, Germany.
• July 8 – Effective PR Measurement. PR Summer School. Deutsche Press Akademie. Berlin, Germany.
• July 7 -Workshop - Social Media Measurement: Beyond Awareness. European Communication Summit 2016. Brussels, Belgium.
• June 6 – Internal Communication and Storytelling. Internal Communication Conference. Berlin, Germany.
• April, 22 – Digital #Storytelling. Video for PR and Communication Conference. Berlin, Germany.

2015

• June, 25 – Masterclass – #Storytelling as legitimization tool: at the confluence of culture, vision and strategy. European Communication Summit 2015. Brussels, Belgium.
• June, 17  – Workshop – Social Media Management and Strategy for SMEs. Leadership and Management Skills for Growth Expert Talk Series. University of Lincoln. Lincoln, UK.
• May, 25 – Talk – Social Media Measurement – lessons from SMEs. PR Measurement. Bucharest, Romania.
• May, 21-22 – Moderator and host – 2nd Play Video Communication International Conference. Berlin, Germany.
• September 25 – Chairwoman and Head of the Jury – Digital Communication Awards. Berlin, Germany.

2014

• November – Workshop. Social media strategy and management. Get Connected. Dorset Growth Hub and the Centre for Entrepreneurship at Bournemouth University, UK.
• November – Keynote. Social media and internal cross-cultural communication. Institute of Internal Communication. London, UK.
• February – Panel discussion. Who owns social? How do you achieve integration inside and outside the business. TMF&A. London, UK.
• January – Keynote. “It’s time to get engaged” seminar organized by Tasty Marketing. Bournemouth, UK.

2013

• November – Social media fora coastal and marine management.  Dorset Coast Forum. Poole, UK.

2010

• September – Social Media Trends to Influence Higher Education. Webinar to Ednak.