AMECMM – KIDA conference in Bulgaria

November is not only a time to grow beards but also a month to talk about measurement and evaluation of communication. It is thus a time when under AMEC’s Measurement Month umbrella, communicators around the world, talk (a bit more loudly) about the need for measurement and evaluation, diss AVEs and think about how automation …

PR measurement: AR/ VR/ AI in focus

Augmented reality, virtual reality and artificial intelligence are interesting technological developments that PR practitioners could use for their organisations and clients. At the PROI Worldwide meeting in Bucharest (PROI is the longest-running partnership of independent public relations agencies) practitioners were more concerned with how these creative applications can support their work and, most importantly, how …

Social media strategy for SMEs

This has been a really busy month and continues to be so. During the third week of June, viagra 60mg I had a new opportunity to share my thoughts on social media strategy and management with a very inspiring group of businesses and organizations from Lincoln, physician UK as part of the expert talk series hosted …

#PRmeasurement – conference summary

I have just returned from Bucharest where I was invited to share the lessons I learned from my consultancy and social media training with SMEs at PR Measurement. Organised by GMP PR, dosage  this was the first conference in Romania focused on measurement of public relations campaigns and outputs. It was also the first conference aiming …