Social Impact and Social Value

Future of PR/Comms study coverage

Earlier this year, the PRCA with the entire Future of PR/Comms and their Social Impact research collective have launched the reports of the study in English and Spanish. Since then colleagues have made great efforts to promote the study and facilitate conversations around its findings. The preliminary results of the study have been presented at …

AI in PR book (media and other mentions and reviews)

Ever since it’s launch this summer, the AI book has received quite some attention. It has not only continued to inform my own teaching but has helped me connect with practitioners around the world to talk about the book, its contributions and contributors, and my own learning from my classroom and research explorations. George Morahan …

In the Argentinian media

Interview with Patricia Valli, Economics Editor from Perfil As I prepare for my keynote about the future of public relations and the lessons we should learn from the feminization of the profession, an interview I gave to the Argentinian national-circulation paper, Perfil, has been published. You can find it here and below.

AI and (the future of) PR

Earlier this year I have been interviewed by Inpuncto, the newsletter of PilotProjekt, about corporate communications and AI. This was right before the results of #PR2025 were released and after my contribution to AMEC’s Measurement Month on measuring VR (virtual reality) and AR (augmented reality) for PR. The interview has been translated in German. The …