AI in PR book cover

FREE E-BOOK: AI in PR/Comms

by anaadinew media, Public Relations, Publications, researchPosted on No Comments

FREE DOWNLOAD In June this year, I have launched a call for contributions for a free ebook about Ai in PR/Comms. 3.5 months later, there’s a book: Artificial Intelligence in Public Relations and Communications: cases,reflections, and predictions – all 140+ pages, 16 authors from 6 countries packed with insight and thought provoking reviews and questions. …

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PR Conversations with Thomas Stoeckle on PR for the 21st century

by anaadinew media, news, Public Relations, PublicationsPosted on No Comments

With the rapid changes in the communications landscape, including the technologies that enable/mediate communication, the skillset and job description of the PR practitioner is often in focus. More technical skills are in demand and more focus is on measurement and evaluation (so research and critical thinking). None of these point to PR being a management …

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PR measurement: AR/ VR/ AI in focus

by anaadiconference, Consultancy, new media, news, Public RelationsPosted on No Comments

Augmented reality, virtual reality and artificial intelligence are interesting technological developments that PR practitioners could use for their organisations and clients. At the PROI Worldwide meeting in Bucharest (PROI is the longest-running partnership of independent public relations agencies) practitioners were more concerned with how these creative applications can support their work and, most importantly, how …

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