#WomeninPR podcast
What started a couple of years ago with me questioning students about the missing voices in PR history and continued with one of them wanting to focus their thesis on women telling their stories about getting in or out of PR, ended up with a…
What is Employer Branding? – GMP PR video
GMPPR in Romania has asked my thoughts about employer branding. They’re turning that into a mini-series. Below is the first episode: What is employer branding?
PR Conversations with Thomas Stoeckle on PR for the 21st century
With the rapid changes in the communications landscape, including the technologies that enable/mediate communication, the skillset and job description of the PR practitioner is often in focus. More technical skills are in demand and more focus is on measurement and evaluation (so research and critical…
PR measurement: AR/ VR/ AI in focus
Augmented reality, virtual reality and artificial intelligence are interesting technological developments that PR practitioners could use for their organisations and clients. At the PROI Worldwide meeting in Bucharest (PROI is the longest-running partnership of independent public relations agencies) practitioners were more concerned with how these…
Social media and political communication in #posttruth times
One November evening (Nov 14, discount 2016) I had the pleasure to be part of an EACD Forum expert panel discussing the then recent results of the US presidential elections and their similarities with other elections in Europe and beyond. The video of the entire…