new media - Prof. Dr. Ana ADI

#WomeninPR podcast

by anaadinew media, news, Public Relations, research October 25, 2019October 27, 2020No Comments

What started a couple of years ago with me questioning students about the missing voices in PR history and continued with one of them wanting to focus their thesis on women telling their stories about getting in or out of PR, ended up with a podcast. Women in PR released its first episode on SoundCloud …

What is Employer Branding? – GMP PR video

by anaadiabout me, new media, news May 7, 2018May 7, 2018No Comments

GMPPR in Romania has asked my thoughts about employer branding. They’re turning that into a mini-series. Below is the first episode: What is employerÂ branding?

https://www.facebook.com/gmppublicrelations/videos/1497360630373435/

PR Conversations with Thomas Stoeckle on PR for the 21st century

by anaadinew media, news, Public Relations, Publications April 10, 2018April 10, 2018No Comments

With the rapid changes in the communications landscape, including the technologies that enable/mediate communication, the skillset and job description of the PR practitioner is often in focus. More technical skills are in demand and more focus is on measurement and evaluation (so research and critical thinking). None of these point to PR being a management …

PR measurement: AR/ VR/ AI in focus

by anaadiconference, Consultancy, new media, news, Public Relations October 25, 2017October 25, 2017No Comments

Augmented reality, virtual reality and artificial intelligence are interesting technological developments that PR practitioners could use for their organisations and clients. At the PROI Worldwide meeting in Bucharest (PROI is the longest-running partnership of independent public relations agencies) practitioners were more concerned with how these creative applications can support their work and, most importantly, how …