AMECMM – KIDA conference in Bulgaria
November is not only a time to grow beards but also a month to talk about measurement and evaluation of communication. It is thus a time when under AMEC’s Measurement Month umbrella, communicators around the world, talk (a bit more loudly) about the need for…
PR: post-crisis measurement
GMP PR Romania has organised their second international conference dedicated to PR measurement. I was invited to join them again (I was thrilled but they say I have done a good job the first time around) and my brief was to talk about what should…
#Rezist in focus: reflections on how to keep civic activism going
The online book that Darren G. Lilleker and I have edited and published this June analyzing the #rezist anti-corruption protests in Romania has given us numerous opportunities of reflection. Protest PR and the future of civic activism in two events Ghildul activistului obosit (The guide…
PR measurement: AR/ VR/ AI in focus
Augmented reality, virtual reality and artificial intelligence are interesting technological developments that PR practitioners could use for their organisations and clients. At the PROI Worldwide meeting in Bucharest (PROI is the longest-running partnership of independent public relations agencies) practitioners were more concerned with how these…
Social media measurement again! #some17 notes.
Quadriga’s Social Media Conference has reached a beautiful milestone this year – 10 years – and we celebrated it the way we know best: focusing on the things that matter most this year, that is “influencer relations, channels & content and performance & controlling”. The colleagues have…