FREE DOWNLOAD OF THE FULL REPORT It has been many months in the making. It started with an idea to follow up on the findings of the PR2025 study and on the observation that many use the term PR but mean different things by it. Thanks to PRCA’s invitation to join their University Advisory Group …
FREE DOWNLOAD In June this year, I have launched a call for contributions for a free ebook about Ai in PR/Comms. 3.5 months later, there’s a book: Artificial Intelligence in Public Relations and Communications: cases,reflections, and predictions – all 140+ pages, 16 authors from 6 countries packed with insight and thought provoking reviews and questions. …
I am planning to edit a new, free e-book, under a creative commons licence on Artificial Intelligence in Public Relations and Communications, using a similar system of collection, review and publication as I have used with the Corporate Activism, Women in PR and #Rezist2017 books. Whether research, opinion pieces, case studies or useful toolkits, this …
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The COVID-19 pandemic has provided rich learning opportunities for public communicators: from positive, and unfortunately too often, also from negative examples. From the difficulties of relaying scientific information to publics and political partisanship colliding with public health interests, to the ‘misinfodemic’ (in particular, but not only, on social media) exacerbating the pandemic, to HR departments …
A collection of articles, research updates and solutions for a rising trend FREE DOWNLOAD One of 2019’s most prominent theme for PR/Comms was business with purpose, a new take and a mixture, it felt to me, between Kramer & Porter’s creating shared value (CSV) concept and Simon Sinek’s “start with why”. In a sense, the …