#WomeninPR podcast
What started a couple of years ago with me questioning students about the missing voices in PR history and continued with one of them wanting to focus their thesis on women telling their stories about getting in or out of PR, ended up with a…
AI and (the future of) PR
Earlier this year I have been interviewed by Inpuncto, the newsletter of PilotProjekt, about corporate communications and AI. This was right before the results of #PR2025 were released and after my contribution to AMEC’s Measurement Month on measuring VR (virtual reality) and AR (augmented reality)…
Corporate activism book (free download)
A collection of articles, research updates and solutions for a rising trend FREE DOWNLOAD One of 2019’s most prominent theme for PR/Comms was business with purpose, a new take and a mixture, it felt to me, between Kramer & Porter’s creating shared value (CSV) concept…
Protest Public Relations
New book OUT NOW. Use FRL40 for a 20% discount Love and thanks from the editor I cannot be more thrilled (and perhaps a little spooked – what if I missed a typo?) that my first solo editorial project is out now, in print, packed…
PR Conversations with Thomas Stoeckle on PR for the 21st century
With the rapid changes in the communications landscape, including the technologies that enable/mediate communication, the skillset and job description of the PR practitioner is often in focus. More technical skills are in demand and more focus is on measurement and evaluation (so research and critical…