The first academic article reflecting on the results from the first Asia-Pacific Communication Monitor research which I coordinated last year has been now published. Published with Jim Macnamara, May Lwin andAnsgar Zerfass in Public Relations Review, the article reveals a major shift from the traditional PESO model of media use by organizations (paid, earned, shared, owned) …
Read more “New publication: PESO media strategy shifts to SOEP”
A new article on digital storytelling and empowerment marketing and their application to corporate communication, about it public relations and corporate social responsibility has been recently published in the Management Dynamics in the Knowledge Economy Journal. Co-authored with Dr Camelia Crisan and Razvan Constantin Dinca, viagra sale and the result of a conference paper presented …
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My first participation at the European Communication Summit (#ecs15) has recently concluded. It has been amazing; it brought together more than 600 participants and 80 speakers all working in communication, public relations and public affairs and plenty of examples, ideas, buy reflections and projections all debating the value and impact of “Anticipation and Disruption” (this year’s theme) …
An article I wrote has been accepted for publication in the Public Relations Review and is now available Occupy PR Here are some highlights: Although Occupy protests have concluded, cough occupy groups continue to communicate online. Occupy Wall Street and Occupy London continue to be the most visible occupy accounts. The websites and Twitter …
Last week has been extremely busy with travels, prescription work, visit this site meetings and presentations both in Asia and Europe. It started with a lengthy journey to Thailand and a much expected participation in the 1st Marketing and Communication in Asia Conference, advice organized by Bournemouth University and Chulalongkorn University. It has been …
Read more “Social media monitoring tools in higher education – a conference paper”