public relations - Prof. Dr. Ana ADI

PR Conversations with Thomas Stoeckle on PR for the 21st century

by anaadinew media, news, Public Relations, Publications April 10, 2018April 10, 2018No Comments

With the rapid changes in the communications landscape, including the technologies that enable/mediate communication, the skillset and job description of the PR practitioner is often in focus. More technical skills are in demand and more focus is on measurement and evaluation (so research and critical thinking). None of these point to PR being a management …

PR and fake news – notes from a symposium

by anaadiconference September 14, 2017September 14, 2017No Comments

“Fake news” is 2017’s word of the year (or at least it is so in Australia). Joined by alternative facts and post-truth society, fake news is a signal to a changing trend in how people relate to information, the sources that share it and their credibility. Fake news is not new The concept of fake …

Hero-centered storytelling

by anaadiconference, storytelling September 14, 2017October 12, 2017No Comments

This year’s European Communication SummitÂ has focused on collaboration. I had the pleasure of joining the summit as a speaker again this year and thus had a chance to revisit and renew a topic close to my heart, my research and something I had spoken about before. Storytelling as narrative The talk of this year was …

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Digital storytelling

by anaadiconference, news, Public Relations, research, storytelling May 12, 2016December 4, 2018No Comments

I have been researching and writing quite actively about storytelling in the past months. What has started with my moderating the Play Video Conference last year and continued with a masterclass given at the European Communication Summit, anesthetist Â has prompted by my collaboration with Dr Camelia Crisan from the Progress Foundation on the CSR Corporate …