I have been researching and writing quite actively about storytelling in the past months. What has started with my moderating the Play Video Conference last year and continued with a masterclass given at the European Communication Summit, anesthetist  has prompted by my collaboration with Dr Camelia Crisan from the Progress Foundation on the CSR Corporate …
I had the pleasure to be recently interviewed for PR Magazin, recipe a magazine dedicated to communicators in Germany and beyond, by Andrea Fratini, Director of Corporate Communications at the Bauer Media Group. The “Im Chat” is a section where communicators ask other communicators about various issues relevant to their job and practice and the …
Read more “Im Chat – PR Magazin interview with Andrea Fratini”
The first academic article reflecting on the results from the first Asia-Pacific Communication Monitor research which I coordinated last year has been now published. Published with Jim Macnamara, unhealthy  May Lwin and Ansgar Zerfass in Public Relations Review, the article reveals a major shift from the traditional PESO model of media use by organizations (paid, earned, shared, owned) to an …
Read more “New publication: ‘PESO’ media strategy shifts to ‘SOEP’”
A new article on digital storytelling and empowerment marketing and their application to corporate communication, about it public relations and corporate social responsibility has been recently published in the Management Dynamics in the Knowledge Economy Journal. Co-authored with Dr Camelia Crisan and Razvan Constantin Dinca, viagra sale and the result of a conference paper presented …
Read more “New Publication: Stories, Heroes and Commercials”
My first participation at the European Communication Summit (#ecs15) has recently concluded. It has been amazing; it brought together more than 600 participants and 80 speakers all working in communication, public relations and public affairs and plenty of examples, ideas, buy reflections and projections all debating the value and impact of “Anticipation and Disruption” (this year’s theme) …