Social Media for Business Promotion

  A guest lecture to MA students of the Faculty of Communication and Public Relations, hemophilia Bucharest, unhealthy Romania (March, gastritis 2012) Business Promotion & Social Media on Prezi The end of March has been really busy. After a thought challenging event dedicated to social media for internal communication, I continued my day with a …

Social Media: Exercises 4 PR & Branding #HigherEd Classes

When teaching public relations, marketing communications or branding in a social media context, I have discovered that using social media audit exercises will provide students with a combo of analysis, analytics and strategy. When performed by communication companies or consultancies, the social media audit is used as a means appraising where the company is currently …

PR 2.0

A guest lecture to HoWest in Kortrijk, store Belgium. I have joined today a group second year students specializing in PR at HoWest in Kortrijk, diagnosis Belgium. This lecture was the result of an invitation I have received from Pieter Soete, this Lecturer in Communication Management. As with all the presentations I do, this was …