PR Impact Awards 2017 – See you there!

Vilnius, here I come! I am really looking forward to joining Lithuania’s largest annual PR and Comms event (PR Impact Awards 2017) organized by the Lithuanian Public Relations Specialists’ Association and the Lithuanian Association of Public Relations Agencies. It is a conference-awards combo (speakers in the morning, shortlisted projects and awards ceremony in the afternoon/evening) so …

Digital storytelling

I have been researching and writing quite actively about storytelling in the past months. What has started with my moderating the Play Video Conference last year and continued with a masterclass given at the European Communication Summit, anesthetist  has prompted by my collaboration with Dr Camelia Crisan from the Progress Foundation on the CSR Corporate …

New publication: PESO media strategy shifts to SOEP

The first academic article reflecting on the results from the first Asia-Pacific Communication Monitor research which I coordinated last year has been now published. Published with Jim Macnamara,  May Lwin andAnsgar Zerfass in Public Relations Review, the article reveals a major shift from the traditional PESO model of media use by organizations (paid, earned, shared, owned) …

Beyond the PhD life: guest blog post for Warwick Uni

Some of my recent thoughts on how to succeed in academia were published on PhD Life, a blog ran by Ana Kedves, a second year PhD researcher at Research Exchange,  University of Warwick. It all started with a tweet seeking female academics to share their stories in a series of posts to be published in …