Vilnius, here I come! I am really looking forward to joining Lithuania’s largest annual PR and Comms event (PR Impact Awards 2017) organized by theÂ Lithuanian Public Relations Specialistsâ€™ Association and the Lithuanian Association of Public Relations Agencies. It is a conference-awards combo (speakers in the morning, shortlisted projects and awards ceremony in the afternoon/evening) so it gives a good opportunity to see what experts (like me, ehem) perceive as “hot topics” in PR and how these are reflected (if at all) in practice.
I will speak about PR measurement and give some examples of how easy or complicated a task this can be. I will be sharing the slides after the talk (and some reflections too) but in the meantime here’s a lovely teaser: