Augmented reality, virtual reality and artificial intelligence are interesting technological developments that PR practitioners could use for their organisations and clients. At the PROI Worldwide meeting in Bucharest (PROI is the longest-running partnership of independent public relations agencies) practitioners were more concerned with how these creative applications can support their work and, most importantly, how …
One November evening (Nov 14, discount 2016) I had the pleasure to be part of an EACD Forum expert panel discussing the then recent results of the US presidential elections and their similarities with other elections in Europe and beyond. The video of the entire panel discussion is here. Happy watching:
At the beginning of April, PR Magazin, a magazine dedicated to communicators in Germany and beyond, published my answers to Andrea Fratini‘s questions, Director of Corporate Communications at the Bauer Media Group in its “Im Chat†section. As the section is dedicated to communicators asking other communicators about various issues relevant to their job and practice, the …
Read more “Im Chat – PR Magazin interview with Merlin Koene”
A new article on digital storytelling and empowerment marketing and their application to corporate communication, about it public relations and corporate social responsibility has been recently published in the Management Dynamics in the Knowledge Economy Journal. Co-authored with Dr Camelia Crisan and Razvan Constantin Dinca, viagra sale and the result of a conference paper presented …
Read more “New Publication: Stories, Heroes and Commercials”
An article I recently co-authored with Dr Camelia Crisan, sick executive director of the Progress Foundation in Romania, mind has been published in the Communication Director Magazine. The article is a providing some background information which inspired our recent research project on digital storytelling reflections of corporate volunteering. This has been further elaborated on in …