At the beginning of April, PR Magazin, a magazine dedicated to communicators in Germany and beyond, published my answers to Andrea Fratini‘s questions, Director of Corporate Communications at the Bauer Media Group in its “Im Chat” section. As the section is dedicated to communicators asking other communicators about various issues relevant to their job and practice, the rule is that the interviewee becomes interviewer for the next section.

So, for my turn of the interview, I had the pleasure of addressing my questions to Merlin Koene, Global Media Relations Director at Unilever.

You can find the full interview in German on PR Magazin’s website.

Happy reading!

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