I had the pleasure to be recently interviewed for PR Magazin, recipe a magazine dedicated to communicators in Germany and beyond, by Andrea Fratini, Director of Corporate Communications at the Bauer Media Group. The “Im Chat” is a section where communicators ask other communicators about various issues relevant to their job and practice and the …
Read more “Im Chat – PR Magazin interview with Andrea Fratini”
The first academic article reflecting on the results from the first Asia-Pacific Communication Monitor research which I coordinated last year has been now published. Published with Jim Macnamara, May Lwin andAnsgar Zerfass in Public Relations Review, the article reveals a major shift from the traditional PESO model of media use by organizations (paid, earned, shared, owned) …
Read more “New publication: PESO media strategy shifts to SOEP”
Some of my recent thoughts on how to succeed in academia were published on PhD Life, a blog ran by Ana Kedves, a second year PhD researcher at Research Exchange, University of Warwick. It all started with a tweet seeking female academics to share their stories in a series of posts to be published in …
Read more “Beyond the PhD life: guest blog post for Warwick Uni”
A new article on digital storytelling and empowerment marketing and their application to corporate communication, about it public relations and corporate social responsibility has been recently published in the Management Dynamics in the Knowledge Economy Journal. Co-authored with Dr Camelia Crisan and Razvan Constantin Dinca, viagra sale and the result of a conference paper presented …
Read more “New Publication: Stories, Heroes and Commercials”
An article I recently co-authored with Dr Camelia Crisan, sick executive director of the Progress Foundation in Romania, mind has been published in the Communication Director Magazine. The article is a providing some background information which inspired our recent research project on digital storytelling reflections of corporate volunteering. This has been further elaborated on in …