I had the pleasure to collaborate recently with Bianca Cheregi, allergist PhD researcher at the Doctoral School in Communication Sciences from the National University of Political Â Science and Administrative Studies on a research paper exploringÂ the role news images play in framing Romanian immigrants to the UK and how they construct the social issue of migration, in the context of freedom of movement for workers in Great Britain. Bianca presented the results of our paper at theÂ UNDERSTANDING TRANSITION III -Â Technique and technology in social and intercultural practices conference organized at the beginning of July in Bucharest byÂ the Faculty of Journalism and Communication Studies of the University of Bucharest (FJSC) andÂ Trans-Mediterranean Network of Communication Research (RTRC).
An integral part of Bianca’s doctoral research, our paper is set in the context of the lifting ofÂ restrictions limiting the access of Romanian and Bulgarian citizens to the job market in the EU on January 1, 2014 and the emergence of anti-Romanian immigration communication and campaigns within the UK. It focuses mainly on the 2013Â â€œDonâ€™t Come to Britainâ€ campaign which spurred a debate about migration and manyÂ social media spin-offs. The Romanian media responded with many campaigns among them being â€œWhy donâ€™t you come over?â€ campaign (GÃ¢ndul, January 2013),Â â€Letâ€™s Change the Storyâ€ (GÃ¢ndul, January 2014), â€The Truth About Romanian People in Great Britainâ€ (AdevÄƒrul, March 2014) and, more recently â€Romanians in the UKâ€ (ProTv, April 2015).
Using a qualitative and social semiotic approach, based on Kress and van Leeuwenâ€™s (1996/2006) framework, our paperÂ analyses 101 press photographs and captions from the digital editions of three Romanian newspapers (AdevÄƒrul, GÃ¢ndul and Jurnalul NaÈ›ional), published during January 2013 â€“ March 2014. By regarding the visuals as independently organized and structured messages, the analysis considers their positioning on the web page as well as their modes of representation, interaction, and composition (framing).
Our paper notes the emergence ofÂ three dominant visual frames: the public security, economic and employment frames. Additionally, we show that the Romanian press is very conflicted about Romania’s national representation. While dismissing the stereotypes about migrants, the press also reinforces Roma stereotypes andÂ fully imports the frames from the British press. We conclude that these visual and media discourses from home and abroad are seeking, contesting and constantly reshaping what in fact is at the heart of Romanianâ€™s identity and its contribution to Europe.