AMEC’s Measurement Month has been incredibly busy, with loads of interesting events around the world, and some fantastic publications too. PRNews (usually focused on the North American communications market) had quite a full list dedicated to measurement, so needless to say, it feels fantastic to be part of it representing both Quadriga University of Applied …
Augmented reality, virtual reality and artificial intelligence are interesting technological developments that PR practitioners could use for their organisations and clients. At the PROI Worldwide meeting in Bucharest (PROI is the longest-running partnership of independent public relations agencies) practitioners were more concerned with how these creative applications can support their work and, most importantly, how …