How to evaluate VR and AR for PR

AMEC’s Measurement Month has been incredibly busy, with loads of interesting events around the world, and some fantastic publications too.

PRNews (usually focused on the North American communications market) had quite a full list dedicated to measurement, so needless to say, it feels fantastic to be part of it representing both Quadriga University of Applied Sciences and the Institute for Public Relations‘ Measurement Commission.

My piece looks at the measurement and evaluation of virtual reality and augmented reality applications for communications. It is a “back to the basics” kind of argument, but with all the worries about technology and its influence on the communicators’ jobs, this post should bring (I hope) a little assurance that the game hasn’t changed that much (yet).


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