Introducting What if Advisory & metamodern strategic communication
After teaching and publishing using metamodernism, it is time to give it a public (and beyond-academia) home. For this reason Thomas Stoeckle and I have put together www.whatifadvisory.net and launched its companion Substack What if Dispatch. This will be the home of metamodern commentary of PR/strategic communication research and practice and at times with some […]
#EUPRERAtalks: Co-Evolving Academia and Practice in the Age of Digital Transformation
Our starting point was simple and uncomfortable:
If digital transformation is reshaping how we communicate, learn and work, why are academia and practice still operating like parallel universes?
The first DirCom conference took place at the beginning of June in Madrid, Spain. It brought together academics and PR practitioners sharing their insight from their work and research but also their desire for a stronger collaboration between the two. It turns out, that like in many other places in the world, PR degrees and […]
Marianne Sison on Navigating Cultural Differences in Public Relations
In this conversation, Ana and Marianne explore the intricate relationship between communication, cultural competence, and Public Relations. They discuss the importance of understanding cultural contexts in communication strategies, the need for cultural curiosity, and the role of empathy and exposure in fostering cultural competence. The conversation also explore effective communication strategies during crises, the advocacy […]
Soon… It’s been in the making for quite some time. While I finish up the recordings and the amazing Migo Fecke and the professional-podcasts.com team put the final (magical) touches on these episodes, my plan is to return to the episodes from the previous series by adding show notes and transcription (you will be able […]
Earlier this year, the PRCA with the entire Future of PR/Comms and their Social Impact research collective have launched the reports of the study in English and Spanish. Since then colleagues have made great efforts to promote the study and facilitate conversations around its findings. The preliminary results of the study have been presented at […]
AI in PR book (media and other mentions and reviews)
Ever since it’s launch this summer, the AI book has received quite some attention. It has not only continued to inform my own teaching but has helped me connect with practitioners around the world to talk about the book, its contributions and contributors, and my own learning from my classroom and research explorations. George Morahan […]
FREE DOWNLOAD OF THE FULL REPORT It has been many months in the making. It started with an idea to follow up on the findings of the PR2025 study and on the observation that many use the term PR but mean different things by it. Thanks to PRCA’s invitation to join their University Advisory Group […]
Podcast update: an exciting and fun chat about storytelling, data and digital humanism
Here’s the full recording of Sam Knowles’ new project and podcast, Data Malarkey. We cover digital humanism, working with qualitative data in international projects and making sense of it all. What is your experience with data, insight and storytelling? How do you make sense of the data that you collect and/or analyze?
I have moved to Berlin at the end of 2014 joining the marvelous team at Quadriga University of Applied Sciences looking to combine practice with research, and consultancy with teaching. I brought with me my international experience, curiosity and desire to learn. There has never been a dull moment since, and from now on even […]
ACCESS HERE FOR FREE 10 months ago Thomas Stoeckle and I were launching the call for papers for the special edition of ESSACHESS – Journal for Communication Studies focusing on the future of PR. We were in the mid-pandemic. The edition is now complete and available to read, download, share and discuss. It features 7 […]
Call for papers: ESSACHESS – Journal of Communication Studies
Colume 14, n° 1(27)/ 2021 ESSACHESS – Journal for Communication Studies[1] www.essachess.com Future of Communications and Public Relations (PR). (Re)Imagining the Role, Function and Purpose of the Communication Profession Call available here: http://essachess.com/index.php/jcs/announcement Guest editors: Ana ADI, Professor of Public Relations/Corporate Communications Quadriga University of Applied Sciences, Berlin, GERMANY Thomas STOECKLE, Lecturer Bournemouth University London, Analytics & […]
FREE DOWNLOAD At the time of the COVID-19 pandemic when women’s research outputsdwindled (Fazackerley, 2020) and many practitioners’ levels of pressureand stress increased due to a higher demand for communication servicescoinciding with the reduced access to support services including childcare,this book aims to reflect on the progress made so far and contribute tokeeping the discussion […]
What started a couple of years ago with me questioning students about the missing voices in PR history and continued with one of them wanting to focus their thesis on women telling their stories about getting in or out of PR, ended up with a podcast. Women in PR released its first episode on SoundCloud […]
Earlier this year I have been interviewed by Inpuncto, the newsletter of PilotProjekt, about corporate communications and AI. This was right before the results of #PR2025 were released and after my contribution to AMEC’s Measurement Month on measuring VR (virtual reality) and AR (augmented reality) for PR. The interview has been translated in German. The […]
DOWNLOAD THE FULL REPORT HERE During November 2018 and March 2019 I have been running a Delphi method study investigating the trends, competences, solutions and responsibilities for development for development for PR/Comms in the mid-term. It started off as a discussion and debate about communicators are ready for a tech-driven future (whether they would work […]
New book OUT NOW. Use FRL40 for a 20% discount Love and thanks from the editor I cannot be more thrilled (and perhaps a little spooked – what if I missed a typo?) that my first solo editorial project is out now, in print, packed with awesome content from fantastic contributors from around the world! […]
Toolkit: Corporate Volunteering Evaluation with Digital Storytelling
Download paper Executive Summary:Â Corporate volunteering is an important vehicle for delivering care and compassion to causes and communities in need (Grant, 2012: 589). Identified by Bussell and Forbes (2008) as the fastest-growing area of volunteering in North America and Western Europe, corporate volunteering is being adopted more readily by organizations and their employees as […]
Research: Instagram study on Romanian Presidential Elections is out now
#yeslavot is finally out. Our article (co-authored with Roman Gerodimos and Darren Lilleker, both from Bournemouth University) is finally out in Javnost – The Public. This is based on Instagram data we collected in 2014 during the second round of the Romanian Presidential elections and is, perhaps, the first Instagram study looking at political communication, […]
GMPPR in Romania has asked my thoughts about employer branding. They’re turning that into a mini-series. Below is the first episode: What is employer branding? https://www.facebook.com/gmppublicrelations/videos/1497360630373435/
I had the pleasure to moderate the 6th International Crisis Communication Conference which Quadriga University hosted during the 5th and 6th of April. Two intense days packed with panels, presentations, workshops and a simulation game and plenty of food for thought. A brief summary Prof. Dr. Denis Fischbacher-Smith witty keynote reminded participants how instrumental managers are […]
PR Conversations with Thomas Stoeckle on PR for the 21st century
With the rapid changes in the communications landscape, including the technologies that enable/mediate communication, the skillset and job description of the PR practitioner is often in focus. More technical skills are in demand and more focus is on measurement and evaluation (so research and critical thinking). None of these point to PR being a management […]
GMP PR Romania has organised their second international conference dedicated to PR measurement. I was invited to join them again (I was thrilled but they say I have done a good job the first time around) and my brief was to talk about what should PR practitioners measure after a crisis. Like with the PROI […]
At the end of the DC Protest debate organised in Berlin by Diaspora Civica Berlin, Documentaria.ro and Funky Citizens, I gave an interview to DW. They asked me if the #rezist protests have been successful. Check the video below and some further reflections in this blog post I wrote earlier. The video was also embedded […]
#Rezist in focus: reflections on how to keep civic activism going
The online book that Darren G. Lilleker and I have edited and published this June analyzing the #rezist anti-corruption protests in Romania has given us numerous opportunities of reflection. Protest PR and the future of civic activism in two events Ghildul activistului obosit (The guide of the fatigued activist) debate in Romania, organized by Frontline […]
Augmented reality, virtual reality and artificial intelligence are interesting technological developments that PR practitioners could use for their organisations and clients. At the PROI Worldwide meeting in Bucharest (PROI is the longest-running partnership of independent public relations agencies) practitioners were more concerned with how these creative applications can support their work and, most importantly, how […]
Lessons from the Romanian #rezist protests – online coverage
At the end of July, Dr Darren G. Lilleker (from Bournemouth University) and I have edited andlaunched an online publication focusing on the Romanian #rezist protests. In an effort to incentivise reading, we have also shared the report widely but also published several separate articles reflecting on the lessons learned from the protests. The context […]
OUT NOW: #rezist – Romania’s 2017 anti-corruption protests
The beginning of 2017 brought attention to Romania and its street protests against corruption. What started for me as a “watching the news unfold” exercise turned quickly into many questions that I could not answer on my own. This is how the idea of a flash report on the Romanian protests came about. #rezist […]
Science Communication & Measurement – PARI 2017 workshop notes
I am these days in Garching, near Munchen, the home of the European Southern Observatory (an absolutely stunning and inspiring place) and the host of the PARI 2017 Workshop on Public Awareness of Research Infrastructures. This is an event dedicated to science communication (as I understand it) where scientists turned communicators and communicators with a passion for […]
The 3rd Employer Branding conference organized by Quadriga, the mission was ambitious: to follow the entire roadmap of developing an employer brand, encapsulated in ‘think – do – measure – learn’. My Twitter “Moments” summary captures some of the insights from the day. It’s been a very busy two days, packed with very diverse presentations […]
In preparation of the PR Impact Awards, I also met with JÅ«ratÄ— ŽuolytÄ— from Delfi, Lithuania’s biggest online news platform, to discuss (what else) about PR measurement. I have to admit that she grilled me on why PR should be measured and how it can be done, teasing out a preview of my talk planned for […]
I have been looking forward to my visit to Vilnius and my participation to the PR Impact Awards 2017 and it was so great! It was at Lina Jakucioniene‘s invitation, an ambassador of the European Association of Communication Directors and Chairperson of the Board of Lithuanian Public Relations Specialists Association, that I went there and I […]
How To Climb The Career Latter And Don’t Waste Your Youth
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Health Tips And Benefits Of Healthy Lifestyle You Should Consider
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Heartwarming Dishes That Will Lighten Up Your Day & Night
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Health Benefits Of Eating Healthy For Three Months
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The Truth Is You Are Not The Only Person Concerned About Appearance
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I have been researching and writing quite actively about storytelling in the past months. What has started with my moderating the Play Video Conference last year and continued with a masterclass given at the European Communication Summit, anesthetist  has prompted by my collaboration with Dr Camelia Crisan from the Progress Foundation on the CSR Corporate […]
At the beginning of April, PR Magazin, a magazine dedicated to communicators in Germany and beyond, published my answers to Andrea Fratini‘s questions, Director of Corporate Communications at the Bauer Media Group in its “Im Chat†section. As the section is dedicated to communicators asking other communicators about various issues relevant to their job and practice, the […]
Im Chat – PR Magazin interview with Andrea Fratini
I had the pleasure to be recently interviewed for PR Magazin, recipe a magazine dedicated to communicators in Germany and beyond, by Andrea Fratini, Director of Corporate Communications at the Bauer Media Group. The “Im Chat” is a section where communicators ask other communicators about various issues relevant to their job and practice and the […]
Beyond the PhD life: guest blog post for Warwick Uni
Some of my recent thoughts on how to succeed in academia were published on PhD Life, a blog ran by Ana Kedves, a second year PhD researcher at Research Exchange, University of Warwick. It all started with a tweet seeking female academics to share their stories in a series of posts to be published in […]
A new article on digital storytelling and empowerment marketing and their application to corporate communication, about it public relations and corporate social responsibility has been recently published in the Management Dynamics in the Knowledge Economy Journal. Co-authored with Dr Camelia Crisan and Razvan Constantin Dinca, and the result of a conference paper presented in 2015 […]
An article I recently co-authored with Dr Camelia Crisan, sick executive director of the Progress Foundation in Romania, mind has been published in the Communication Director Magazine. The article is a providing some background information which inspired our recent research project on digital storytelling reflections of corporate volunteering. This has been further elaborated on in […]
Earlier this year I have joined the core research team of the Asia-Pacific Communication Monitor 2015/16, viagra sale the first of its kind for the region and a spin-off of already existing and highly insightful monitors for Europe and Latin-America. I have coordinated the research team efforts (Jim Macnamara, misbirth May O. Lwin and […]
My first participation at the European Communication Summit (#ecs15) has recently concluded. It has been amazing; it brought together more than 600 participants and 80 speakers all working in communication, public relations and public affairs and plenty of examples, ideas, buy reflections and projections all debating the value and impact of “Anticipation and Disruption” (this year’s theme) […]
This has been a really busy month and continues to be so. During the third week of June, viagra 60mg IÂ had a new opportunity to share my thoughts on social media strategy and management with a very inspiring group of businesses and organizations from Lincoln, physician UK as part of the expert talk series hosted […]
#playconf2015 – reflections on the state of video communication
Quadriga University was the host of the 2nd Video Communication International Conference (Play)Â on the 21st and 22nd of May and I had the pleasure of moderating it for the two days. Although I have moderated academic conference sessions before, order this was the first time I have moderated an entire conference. The line up was […]
I have started the new year with my visit to Vives in Belgium, ampoule delivering again the New Media course to a new group of Erasmus exchange students. Using the feedback from every group, ampoule the course has become over time more focused on social media marketing and communications. This also includes more extensive discussions […]
On the 18th of November I was invited by the Dorset Growth Hub and the Centre For Entrepreneurship at Bournemouth University to join their Get Connected event and speak on one of my favorite topics – social media strategy and management – to business owners and entrepreneurs from Dorset. Thank you both for the […]
Collaboration at the heart of Thai and British researchers’ development
A month ago I was making my way to Thailand excited to finally see happening the Researcher Links workshop. Organised by Bournemouth University and Chulalongkorn University, treatment the workshop was the result of a successful bid to the British Council that Prof Tom Watson and I as part of the BU team and Assoc Prof […]
How social media can help internal cross-cultural communication
The Institute of Internal Communication has their Super Thursday on the 13th of November: launching the Communicator of the Year, illness celebrating the ICon Awards, FEIEA Grand Prix and Under 30s all interupted and supported by an Insight Seminar. My talk on social media and internal cross-cultural communication aimed to challenge current practices while […]
BBC Hindi covered Project India publishing both a video and web story about it. The Project was also featured on several occasions in the Hindustan Times. An update about Project India was also featured on BU’s News and Events website. The Project, health a journalism collaborative initiative led by my colleague Chindu Sreedharan and […]
Social media monitoring tools in higher education marketing
Nathaniel Hobby and I delivered a conference paper in November 2013 at the 1st Marketing and Communication in Asia Conference, dosage organized by Bournemouth University and Chulalongkorn University. The Conference proceedings have been now published and our full paper is included in them. The summary of the paper and the powerpoint are here.
After a very successful but very short stay in Thailand, viagra approved I spent the second half of last week in Romania meeting with a current and a potential partners for BU in the country. This included a speech at the 10th anniversary of the Faculty of Marketing of the Academy of Economic […]
While on a work trip to Nepal, troche I was invited to speak about the Media School at Bournemouth University to one of the Nepali tv shows on education, no rx Infoplus. The interview is below:
 Photo credit: Kenzo de Bruyn Yesterday (October 19, illness 2011) I had the pleasure to join live but virtually 45 students very interested in communication, for sale public relations, events management, advertising and social media. They were attending their weekly Public Relations Seminar Series organized by Geert Van den Eijnden at Lessius Mechelen in Belgium […]
Following the media coverage of the EUPRERA EuroBlog Social Media Award in Scotland, page here’s some (positive) coverage of my Katho New Media course in the Arabic Bahraini press. It just says I taught there. Ana al ayam View more documents from Ana ADI Ana alwatan View more documents from Ana ADI
At the beginning of this month I wrote about the EuroBlog Social Media Award I have received for my use of social media for research and more. The University of the West of Scotland (where I pursue my PhD) picked up the news and shared it with the Scottish press. As a result of their […]
On the 16th of November I was invited by Stuart Hepburn, doctor one of Scotland’s top scriptwriters and one of UWS’ Creative and Cultural Industries beloved Lecturer in Performance & Creative Screenwriting, to join his contemporary screen acting students for a day and talk to and with them about using social media to boost their careers. […]
It’s official! I am one of the 15 Advisory Board members of SMCEDU, pilule an education initiative of Social Media Club (founded by Chris Heuer) focused on improving the quality of Social Media education in Universities and empowering its community of Social Media professors. I have been following the Social Media Education chats ever since their first […]
An Introduction to Amb:IT:ion Scotland and its program I heard about Amb:IT:ion from a friend. I then started to follow them on Twitter. And  just a couple of weeks ago my supervisor forwarded me an invitation to their Getting Digital Introduction event in Glasgow. It was something I couldn’t miss. If you haven’t heard of […]
Conference Invitation & Call for Papers – Brasov (Romania), 21-23 May 2010
I received this from a former Fulbright Fellow. If you are interested feel free to apply. Please find below useful information on the website of the conference Workplace across languages and cultures to be held next May, illness in Brasov (Romania) http://www.unitbv.ro/proiecte/limbajulprofesional/conference/index.html I am also attaching the official Call for papers. Looking forward […]
I have received in the post today a certificate recognizing me as a Fellow if the Higher Education Academy as evidence of my “expertise and commitment to enhancing and supporting the student learning experience”. This certificate is linked to a post-graduate course I have taken last year focusing on Teaching and Learning in Higher Education. […]
Live Video Guest Lecture – Florida Southern College
Back in May when in Lausanne, medic Switzerland I blogged and tweeted live from  IOC’s first ever International Forum on Sport, Peace and Development (IFSPD).  Just recently my review of the same event has been published in Culture @ the Olympics. I had a video guest lecture to Florida Southern College, mind to the class […]
Back in May when in Lausanne, medic Switzerland I blogged and tweeted live from  IOC’s first ever International Forum on Sport, Peace and Development (IFSPD).  Just recently my review of the same event has been published in Culture @ the Olympics.
Some weeks ago I wrote a post about vizualization tools focusing on what could be useful for quantitative and qualitative researchers alike. I have mentioned then that my favorite was IMB’s ManyEyes platform. An update to that post is needed but this time I’ll be focusing on chart and diagram making applications. Below is a […]
IOCFSPD – report of rapporteurs and closing session
 The report is based on the presentations, information pills speeches and keynote addresses given yesterday and today. Lord Colin Moynihan is now reading some ideas from Jacques Rogge’s, IOC President, address from yesterday and it looks like he’ll continue to summarize the presentations of yesterday, or at lest that he was made responsible to […]
Two keynote addresses and three presentations scheduled, click one of which being introduced the last minute. The session starts with Hein Verbruggen, pharmacy President of the General Association of International Sports Federations and former Chairman of the Coordination of the Coordination Commission of the Beijing Olympic Games. He started speaking about legacy part of the […]
The session’s presentations are brought together but an interest into and relevancy to promotion of education and healthy life-styles through sport. Frankie Fredericks, surgeon Chairman of the IOCs Athletes’ Commission, had the keynote address. He shared a lot of his personal experiences stressing the importance of sport as a “school for friendship, solidarity, fair-play”. VANOC […]
IOCFSPD – Session 3 -keynote address and presentations
Lamine Diack, health system President of the International Association of Athletics Federation (IAAF) shared his personal experience with sport in his keynote address. General Lassana Palenfo, IOC Member, Member of the IOC International Relations Commission, gives the first presentation, worried that the minutes he has are not enough for a large topic like the one […]
First presentation is given by Brigadier General Giovanni Gola, order President of the International Military Sports Council (CISM). He’s giving a historical review of the relationship between sports and the military and brings plenty of examples from the Military World Games (some editions took place in Croatia and India). After CISM has received UN military […]
This is the first ever Forum on Sport, ambulance Peace and Development organized by the IOC today and tomorrow (May 7-8) in an attempt to bring together experts from the fields of sports, education, media and much more whose insights from the event will be taken later this year to the Olympic Cogress in Copenhagen. […]
International Forum on Sport, Peace and Development – Session 1
This is the first ever Forum on Sport, ambulance Peace and Development organized by the IOC today and tomorrow (May 7-8) in an attempt to bring together experts from the fields of sports, education, media and much more whose insights from the event will be taken later this year to the Olympic Cogress in Copenhagen. […]
While attending the International Olympic Academy in Greece this July I was contacted by a Romanian journalist asking me for an interview. I was told it was for the student section of one of Romania’s most popular news websites and was meant to present the story of studies and multiple scholarships as a positive example […]
Going at conferences is an important and integral part of a PhD’s academic pursuit, shop quest and knowledge as well as of recognition. I was very lucky to be invited, order only 5 months after starting my programme and my research, symptoms to give a presentation at the National Olympic Academy in London. I was […]
This weekend I am going to attend the National Olympic Academy down in London, buy recipe an event organized every year by the British Olympic Foundation. It is a great opportunity to meat people that research the Olympics or are involved in one way or another with the Games. It is even a greater opportunity since I […]
At the end of November, the University of Paisley changed name, identity and therefore logo and image. I am now a student of the University of the West of Scotland. I for one am happier with the new name and logo since it looks more professional, serious and important. Nevertheless, there are people (mainly Paisley […]
At the end of November, website like this the University of Paisley changed name, information pills identity and therefore logo and image. I am now a student of the University of the West of Scotland. I for one am happier with the new name and logo since it looks more professional, serious and important. Nevertheless, there […]
PgCert Research Methods There’s a Research Certificate Methods course offered by the Business School here at the university which seems to me, anabolics after the first introductory class, like a one-year-research-crash-course helping participants understand the requirements of research, get into the research mindset and compare and contrast and eventually use the different methods out there. The […]
I read a piece of news on a Romanian website some days ago saying that the Chinese authorities have now two online virtual policemen (a woman and a man) that will show up on the main Chinese portals every 30 minutes asking users to report any illegal information they see and prohibiting them to access […]
A delegation of the Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG) together with representatives of Renmin University of China visited the Missouri School of Journalism some days ago and signed a Memorandum of Understanding concerning a student volunteer project. The students of the university where I too have studied will be […]
