After teaching and publishing using metamodernism, it is time to give it a public (and beyond-academia) home. For this reason Thomas Stoeckle and I have put together www.whatifadvisory.net and launched its companion Substack What if Dispatch. This will be the home of metamodern commentary of PR/strategic communication research and practice and at times with some other publication updates from the two of us. We already have a few posts out including some explaining our manifesto. The Substack is also an AI research project in itself, through which Thomas and I explore collaboratively different AI platfroms and worflows. So, watch that space.