research - Prof. Dr. Ana ADI

PR Conversations with Thomas Stoeckle on PR for the 21st century

by anaadinew media, news, Public Relations, Publications April 10, 2018April 10, 2018No Comments

With the rapid changes in the communications landscape, including the technologies that enable/mediate communication, the skillset and job description of the PR practitioner is often in focus. More technical skills are in demand and more focus is on measurement and evaluation (so research and critical thinking). None of these point to PR being a management …

PR: post-crisis measurement

by anaadiconference, news, Public Relations October 25, 2017October 25, 2017No Comments

GMP PR Romania has organised their second international conference dedicated to PR measurement. I was invited to join them again (I was thrilled but they say I have done a good job the first time around) and my brief was to talk about what should PR practitioners measure after a crisis. Like with the PROI …

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In the media: DW about DC Protest

by anaadievents, news, Press, research October 25, 2017February 6, 2018No Comments

At the end of the DC Protest debate organised in Berlin by Diaspora Civica Berlin, Documentaria.ro and Funky Citizens, I gave an interview to DW. They asked me if the #rezist protests have been successful. Check the video below and some further reflections in this blog post I wrote earlier. The video was also embedded …

#Rezist in focus: reflections on how to keep civic activism going

by anaadiconference, news, research October 25, 2017February 6, 2018No Comments

The online book that Darren G. Lilleker and I have edited and published this June analyzing the #rezist anti-corruption protests in Romania has given us numerous opportunities of reflection. Protest PR and the future of civic activism in two events Ghildul activistului obosit (The guide of the fatigued activist) debate in Romania, organized by Frontline …

PR measurement: AR/ VR/ AI in focus

by anaadiconference, Consultancy, new media, news, Public Relations October 25, 2017October 25, 2017No Comments

Augmented reality, virtual reality and artificial intelligence are interesting technological developments that PR practitioners could use for their organisations and clients. At the PROI Worldwide meeting in Bucharest (PROI is the longest-running partnership of independent public relations agencies) practitioners were more concerned with how these creative applications can support their work and, most importantly, how …