PR measurement: AR/ VR/ AI in focus
Augmented reality, virtual reality and artificial intelligence are interesting technological developments that PR practitioners could use for their organisations and clients. At the PROI Worldwide meeting in Bucharest (PROI is the longest-running partnership of independent public relations agencies) practitioners were more concerned with how these…
Social media measurement again! #some17 notes.
Quadriga’s Social Media Conference has reached a beautiful milestone this year – 10 years – and we celebrated it the way we know best: focusing on the things that matter most this year, that is “influencer relations, channels & content and performance & controlling”. The colleagues have…
PR and fake news – notes from a symposium
“Fake news” is 2017’s word of the year (or at least it is so in Australia). Joined by alternative facts and post-truth society, fake news is a signal to a changing trend in how people relate to information, the sources that share it and their…
Hero-centered storytelling
This year’s European Communication Summit has focused on collaboration. I had the pleasure of joining the summit as a speaker again this year and thus had a chance to revisit and renew a topic close to my heart, my research and something I had spoken about…
Lessons from the Romanian #rezist protests – online coverage
At the end of July, Dr Darren G. Lilleker (from Bournemouth University) and I have edited andlaunched an online publication focusing on the Romanian #rezist protests. In an effort to incentivise reading, we have also shared the report widely but also published several separate articles…