PR: post-crisis measurement
GMP PR Romania has organised their second international conference dedicated to PR measurement. I was invited to join them again (I was thrilled but they say I have done a good job the first time around) and my brief was to talk about what should…
PR measurement: AR/ VR/ AI in focus
Augmented reality, virtual reality and artificial intelligence are interesting technological developments that PR practitioners could use for their organisations and clients. At the PROI Worldwide meeting in Bucharest (PROI is the longest-running partnership of independent public relations agencies) practitioners were more concerned with how these…
Lessons from the Romanian #rezist protests – online coverage
At the end of July, Dr Darren G. Lilleker (from Bournemouth University) and I have edited andlaunched an online publication focusing on the Romanian #rezist protests. In an effort to incentivise reading, we have also shared the report widely but also published several separate articles…
Science Communication & Measurement – PARI 2017 workshop notes
I am these days in Garching, near Munchen, the home of the European Southern Observatory (an absolutely stunning and inspiring place) and the host of the PARI 2017 Workshop on Public Awareness of Research Infrastructures. This is an event dedicated to science communication (as I understand it)…
PR Measurement interview in Delfi
In preparation of the PR Impact Awards, I also met with Jūratė Žuolytė from Delfi, Lithuania’s biggest online news platform, to discuss (what else) about PR measurement. I have to admit that she grilled me on why PR should be measured and how it can be…