PR Measurement interview in Delfi
In preparation of the PR Impact Awards, I also met with Jūratė Žuolytė from Delfi, Lithuania’s biggest online news platform, to discuss (what else) about PR measurement. I have to admit that she grilled me on why PR should be measured and how it can be…
Post-PR Impact Awards 2017
I have been looking forward to my visit to Vilnius and my participation to the PR Impact Awards 2017 and it was so great! It was at Lina Jakucioniene‘s invitation, an ambassador of the European Association of Communication Directors and Chairperson of the Board of Lithuanian…
Digital storytelling
I have been researching and writing quite actively about storytelling in the past months. What has started with my moderating the Play Video Conference last year and continued with a masterclass given at the European Communication Summit, anesthetist has prompted by my collaboration with Dr…
Im Chat – PR Magazin interview with Merlin Koene
At the beginning of April, PR Magazin, a magazine dedicated to communicators in Germany and beyond, published my answers to Andrea Fratini‘s questions, Director of Corporate Communications at the Bauer Media Group in its “Im Chat” section. As the section is dedicated to communicators asking other communicators…
#Storytelling as a legitimization tool
My first participation at the European Communication Summit (#ecs15) has recently concluded. It has been amazing; it brought together more than 600 participants and 80 speakers all working in communication, public relations and public affairs and plenty of examples, ideas, buy reflections and projections all debating…