New publication: ‘PESO’ media strategy shifts to ‘SOEP’
The first academic article reflecting on the results from the first Asia-Pacific Communication Monitor research which I coordinated last year has been now published. Published with Jim Macnamara, unhealthy  May Lwin and Ansgar Zerfass in Public Relations Review, the article reveals a major shift from the traditional PESO model of media use by organizations (paid, earned, shared, owned) to an …
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