New publication: ‘PESO’ media strategy shifts to ‘SOEP’
The first academic article reflecting on the results from the first Asia-Pacific Communication Monitor research which I coordinated last year has been now published. Published with Jim Macnamara, unhealthy  May Lwin and Ansgar Zerfass in Public Relations Review, the article reveals a major shift from the traditional PESO model of…
In about an hour, the #dca2022 winners will be revealed! Join me for the live session https://t.co/VjkV9e4W8p and b… https://t.co/VjkV9e4W8p
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