How to evaluate VR and AR for PR

AMEC’s Measurement Month has been incredibly busy, with loads of interesting events around the world, and some fantastic publications too. PRNews (usually focused on the North American communications market) had quite a full list dedicated to measurement, so needless to say, it feels fantastic to be part of it representing both Quadriga University of Applied …

Toolkit: Corporate Volunteering Evaluation with Digital Storytelling

Download paper   Executive Summary:  Corporate volunteering is “an important vehicle for delivering care and compassion to causes and communities in need” (Grant, 2012: 589). Identified by Bussell and Forbes (2008) as the fastest-growing area of volunteering in North America and Western Europe, corporate volunteering is being adopted more readily by organizations and their employees …

Research: Instagram study on Romanian Presidential Elections is out now

#yeslavot is finally out. Our article (co-authored with Roman Gerodimos and Darren Lilleker, both from Bournemouth University) is finally out in Javnost – The Public. This is based on Instagram data we collected in 2014 during the second round of the Romanian Presidential elections and is, perhaps, the first Instagram study looking at political communication, …

PR Conversations with Thomas Stoeckle on PR for the 21st century

With the rapid changes in the communications landscape, including the technologies that enable/mediate communication, the skillset and job description of the PR practitioner is often in focus. More technical skills are in demand and more focus is on measurement and evaluation (so research and critical thinking). None of these point to PR being a management …