PR measurement: AR/ VR/ AI in focus

Augmented reality, virtual reality and artificial intelligence are interesting technological developments that PR practitioners could use for their organisations and clients. At the PROI Worldwide meeting in Bucharest (PROI is the longest-running partnership of independent public relations agencies) practitioners were more concerned with how these creative applications can support their work and, most importantly, how …

Social media measurement again! #some17 notes.

Quadriga’s Social Media Conference has reached a beautiful milestone this year – 10 years – and we celebrated it the way we know best: focusing on the things that matter most this year, that is “influencer relations, channels & content and performance & controlling”.  The colleagues have prepared a very exciting line up and program, with very …

Lessons from the Romanian #rezist protests – online coverage

At the end of July, Dr Darren G. Lilleker (from Bournemouth University) and I have edited andlaunched an online publication focusing on the Romanian #rezist protests. In an effort to incentivise reading, we have also shared the report widely but also published several separate articles reflecting on the lessons learned from the protests. The context …