AI in PR book (media and other mentions and reviews)

Ever since it’s launch this summer, the AI book has received quite some attention. It has not only continued to inform my own teaching but has helped me connect with practitioners around the world to talk about the book, its contributions and contributors, and my own learning from my classroom and research explorations. George Morahan …

Future of PR/Comms and their Social Impact study overview

Future of PR/Comms and their Social Impact

FREE DOWNLOAD OF THE FULL REPORT It has been many months in the making. It started with an idea to follow up on the findings of the PR2025 study and on the observation that many use the term PR but mean different things by it. Thanks to PRCA’s invitation to join their University Advisory Group …

Career update: Vice President appointment

I have moved to Berlin at the end of 2014 joining the marvelous team at Quadriga University of Applied Sciences looking to combine practice with research, and consultancy with teaching. I brought with me my international experience, curiosity and desire to learn. There has never been a dull moment since, and from now on even …

Future of PR special edition – OUT NOW!

ACCESS HERE FOR FREE 10 months ago Thomas Stoeckle and I were launching the call for papers for the special edition of ESSACHESS – Journal for Communication Studies focusing on the future of PR. We were in the mid-pandemic. The edition is now complete and available to read, download, share and discuss. It features 7 …