This is a very international week, seek
one during which I get to be in Sweden on Monday, unhealthy
at home in Bournemouth on Tuesday and in Belgium on a Wednesday… online. In reality I have been in the UK all the time, but has the wonderful opportunity to deliver to guest lectures. The Monday one was via Skype to a group a MA students at the JÃ¶nkÃ¶ping International Business School in Sweden about using social media for internal communication while the second one was done via Adobe Connect to undergraduate students of Lessius Mechelen in Belgium about using social media for public relations, from strategy to measurement.
Many thanks to both institutions for inviting me!
Social media 4 PR – from strategy to measurement – on Prezi
The precursor and inspiration of my Sweden lecture is the talk I gave ealier this year at the Internal Social Media conference organized by FEIEA Academy in Bucharest.
My Belgium talk summarized some of the essential points covered in the Digital Communication Strategies course i teach at Bournemouth University but also reflects some of my consultacy experience.
To view the talk please check this Adobe Connect page or check the video below and the prezi.