IPR Webinar | The Future of PR: Social Impact in the Age of AI

In this IPR Webinar,Thomas Stoeckle from Bournemouth University, UK, and I present our global report, “The Future of PR/Comms and Their Social Impact.” This report explores three key themes: Following their presentation, Brian Snyder of Axicom shares his expertise in artificial intelligence (AI) and explores its implications for the evolving landscape of the public relations …

Collaboration needed: DirCom conference take-aways

The first DirCom conference took place at the beginning of June in Madrid, Spain. It brought together academics and PR practitioners sharing their insight from their work and research but also their desire for a stronger collaboration between the two. It turns out, that like in many other places in the world, PR degrees and …

Transforming PR and the ethical use of AI

New podcast episode with Dr Shannon Bowen Ana Adi · #28 Shannon Bowen_Women in PR with Ana Adi In this conversation, Shannon discusses her journey into public relations, emphasizing the importance of ethics in data usage and communication. She highlights the challenges posed by AI in the field, particularly regarding misinformation and data manipulation. Shannon …

Gender dynamics and emotional labor in Public Relations explained

an interview with Dr Liz Yeomans Summary In this episode of Women in PR, host Ana Adi discusses the feminization of public relations and the concept of emotional labor with Dr. Liz Yeormans. They explore how emotional labor applies to PR, the gender dynamics within the profession, the impact of unconscious bias on the gender …