Transforming PR and the ethical use of AI

New podcast episode with Dr Shannon Bowen Ana Adi ยท #28 Shannon Bowen_Women in PR with Ana Adi In this conversation, Shannon discusses her journey into public relations, emphasizing the importance of ethics in data usage and communication. She highlights the challenges posed by AI in the field, particularly regarding misinformation and data manipulation. Shannon …

Johna Burke on the Women in PR podcast

On the power of measurement and embracing technology in PR with Johna Burke

In this episode of Women in PR, I speak with Jonah Burke, the Global Managing Director of AMEC, about the critical importance of measurement and evaluation in public relations. We discuss the challenges of navigating a male-dominated measurement field, the role of technology in shaping the future of PR, and the necessity of critical thinking …

Social media monitoring tools in higher education – a conference paper

  Last week has been extremely busy with travels, prescription work, visit this site meetings and presentations both in Asia and Europe. It started with a lengthy journey to Thailand and a much expected participation in the 1st Marketing and Communication in Asia Conference, advice organized by Bournemouth University and Chulalongkorn University. It has been …

Getting the message out – a social media daily routine with metrics and analytics included

  Today I am at the Executive Business Centre at Bournemouth University holding an event about politics and public engagement called “Engaging the Public: putting the people back into democracy”. The talks, rx cure inspired by our research and consultancy practice, check will introduce a wide range of ideas from understanding the political consumer to …

Social Media for Business Promotion

  A guest lecture to MA students of the Faculty of Communication and Public Relations, hemophilia Bucharest, unhealthy Romania (March, gastritis 2012) Business Promotion & Social Media on Prezi The end of March has been really busy. After a thought challenging event dedicated to social media for internal communication, I continued my day with a …