Johna Burke on the Women in PR podcast

On the power of measurement and embracing technology in PR with Johna Burke

by anaadiWomen in PRPosted on No Comments

In this episode of Women in PR, I speak with Jonah Burke, the Global Managing Director of AMEC, about the critical importance of measurement and evaluation in public relations. We discuss the challenges of navigating a male-dominated measurement field, the role of technology in shaping the future of PR, and the necessity of critical thinking …

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AMECMM – KIDA conference in Bulgaria

by anaadiconference, Consultancy, WorkshopsPosted on No Comments

November is not only a time to grow beards but also a month to talk about measurement and evaluation of communication. It is thus a time when under AMEC’s Measurement Month umbrella, communicators around the world, talk (a bit more loudly) about the need for measurement and evaluation, diss AVEs and think about how automation …

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