IPR Webinar | The Future of PR: Social Impact in the Age of AI

In this IPR Webinar,Thomas Stoeckle from Bournemouth University, UK, and I present our global report, “The Future of PR/Comms and Their Social Impact.” This report explores three key themes: Following their presentation, Brian Snyder of Axicom shares his expertise in artificial intelligence (AI) and explores its implications for the evolving landscape of the public relations …

Collaboration needed: DirCom conference take-aways

The first DirCom conference took place at the beginning of June in Madrid, Spain. It brought together academics and PR practitioners sharing their insight from their work and research but also their desire for a stronger collaboration between the two. It turns out, that like in many other places in the world, PR degrees and …

Social Impact and Social Value

Future of PR/Comms study coverage

Earlier this year, the PRCA with the entire Future of PR/Comms and their Social Impact research collective have launched the reports of the study in English and Spanish. Since then colleagues have made great efforts to promote the study and facilitate conversations around its findings. The preliminary results of the study have been presented at …

AI in PR book (media and other mentions and reviews)

Ever since it’s launch this summer, the AI book has received quite some attention. It has not only continued to inform my own teaching but has helped me connect with practitioners around the world to talk about the book, its contributions and contributors, and my own learning from my classroom and research explorations. George Morahan …