Social media monitoring tools in higher education – a conference paper

  Last week has been extremely busy with travels, prescription work, visit this site meetings and presentations both in Asia and Europe. It started with a lengthy journey to Thailand and a much expected participation in the 1st Marketing and Communication in Asia Conference, advice organized by Bournemouth University and Chulalongkorn University. It has been …

Social media metrics and analytics

  Throughout the years, viagra 40mg I had numerous occasions to speak about social media metrics and analytics, and even covered them in a variety of lectures and posts (see teaching @ Chulalongkorn University in Bankok, Thailand; the exercises for PR and Branding classes, the 30+ tools for twitter). However, the rapid changes in the …

Social Media strategy and monitoring @ Chulalongkorn University, Thailand

    I have just returned from a week in Thailand where I had the tremendous pleasure and honor to be invited to teach at the Faculty of Communication Arts of Chulalongkorn University in Bagkok to a group of master students enrolled in the international MA in Strategic Communication Management. Presented in a workshop/lecture format …

Social media policy – legal tool or communication strategy

Whether one considers social media strategy to be part of wider marketing efforts or put it under a general communication strategy, buy questions about access and representation of a company and brand should always be asked. There aren’t only questions that deal with reputation management but also with maintaining a balance between freedom of speech …