Our starting point was simple and uncomfortable:
If digital transformation is reshaping how we communicate, learn and work, why are academia and practice still operating like parallel universes?
Teaching at a university of applied sciences and in executive MBA programs comes with its perks. Among them is the possibility to share knowledge in a variety of formats: courses, certificates and programs. It all depends on the time, budget, focus and effort you want to put in (from a quick 4 hours course up …
Read more “Work with me: courses, certificates, conferences, games”
In this IPR Webinar,Thomas Stoeckle from Bournemouth University, UK, and I present our global report, “The Future of PR/Comms and Their Social Impact.” This report explores three key themes: Following their presentation, Brian Snyder of Axicom shares his expertise in artificial intelligence (AI) and explores its implications for the evolving landscape of the public relations …
Read more “IPR Webinar | The Future of PR: Social Impact in the Age of AI”
The first DirCom conference took place at the beginning of June in Madrid, Spain. It brought together academics and PR practitioners sharing their insight from their work and research but also their desire for a stronger collaboration between the two. It turns out, that like in many other places in the world, PR degrees and …
Read more “Collaboration needed: DirCom conference take-aways”
Anke Schmidt’s journey and Women in PR interview In this conversation of the Women in PR podcast, Anke Schmidt shares her journey into public relations, beginning with an internship in France that sparked her interest in intercultural communication. She discusses her extensive experience working in Asia-Pacific as a communications leader for BASF, highlighting the cultural …
Read more “The Art of Indirect Influence: Leading Global Communications Teams”