2025

Adi, A., Kuyucu, M. A., & Baquerizo-Neira, G. (2025). Embracing paradox and pragmatism: A metamodern exploration of the social value of public relations. Public Relations Review, 51(5), 102640.
Adi, A., & Stoeckle, T. (2025). A metamodern public relations workflow for the polycrisis: Communication research and planning based on a What If framework. Public Relations Review, 51(4), 102619.

2023

Stoeckle, T., & Adi, A. (2023). Public relations, post-truth, and grand challenges: better research toward social value. Organicom, 20(42), 86-102
Stoeckle, T., & Adi, A. (2023). Relações públicas, pós-verdade e grandes desafios: uma melhor pesquisa para o valor social. Organicom, 20(42), 86-102.
Nobell, A. Á., Adi, A., Castillo-Esparcia, A., Stoeckle, T., & Lopes, V. D. S. C. (2023). Novas perspectivas em avaliação e mensuração de resultados em Relações Públicas e Comunicação Organizacional. Organicom, 20(42), 12-15.
Adi, A., Fechner, R., & Seidenglanz, R. (2023). Quo Vadis Communication?: Results of a Survey Among the Next Generation PR/Communications. Revista Internacional de Relaciones Públicas, 13(25), 171-188.

Adi, A., Lilleker, D., & Pekalski, D. (2018). #Rezist 2017: Communicating Dissent in a Hypermedia Environment. Medijska istraivanja: znanstveno-struni asopis za novinarstvo i medije, 24(1), 69-86.
Adi, A., Gerodimos, R., & Lilleker, D. (2018). ‘Yes We Vote’: Civic mobilisation and impulsive engagement on Instagram. Javnost-The Public, 25(3), 1-18. doi: 10.1080/13183222.2018.1464706
Macnamara, J., Zerfass, A., Adi, A., & Lwin, M. O. (2018). Capabilities of PR professionals for key activities lag: Asia-Pacific study shows theory and practice gaps. Public Relations Review.
Macnamara, J., Zerfass, A., Lwin, M. O., & Adi, A. (2018) PR and Communication Management in Asia-Pacific: Trends, Growth and Gaps. Communication and Media inÂ Asia Pacific.1(1), 1-16.

Macnamara, J., Lwin, M., Adi, A., & Zerfass, A. (2016). PESO media strategy shifts to SOEP: Opportunities and ethical dilemmas. Public Relations Review. doi:10.1016/j.pubrev.2016.03.001

Adi, A. (2015) #publicrelations on Twitter: Pushers, Talkers, Influencers on Spamming PR and Job Hunting. Romanian Journal of Communication and Public Relations. 17 (3), 41-57.
Adi, A., Crisan, C. and Dinca, R.C. (2015) Stories, Heroes and Commercials. Spreading the Message across with a New Type of Responsibility.Management Dynamics in the Knowledge Economy. 3 (4), 749-764.
Adi, A. (2015). Occupy PR: An analysis of online media communications of Occupy Wall Street and Occupy London. Public Relations Review. 41 (4), 508-514.
Cheregi, B-F., and Adi, A. (2015) The visual framing of Romanian migrants in the national press: A social semiotic approach. The Romanian Journal of Journalism and Communication. 2 (48), 12-25.

Adi, A., (2014). Olympic humanitarianism: the fundamental principles of Olympism. Journal of Olympic History. 22 (3), 6-15.
Adi, A., Erickson, K. and Lilleker, D. (2014) Elite Tweets: Analysing the Twitter Communication Patterns of Labour Party Peers in the House of Lords.Policy & Internet. 6 (1), 1-27.
Adi, A. & Hobby, N. (2014) Social Media in Higher Education. 1^st Corporate and Marketing Communications in Asia Conference. Bangkok, Thailand. Conference Proceedings .16-33.

Adi, A. & Moloney, K. (2012) The importance of scale in Occupy movement protests: a case study of a local Occupy protest as a tool of communication through Public Relations and Social Media. Revista Internacional de Relaciones Publicas. 4(II), 97-12. http://dx.doi.org/10.5783/RIRP-4-2012-05-97-122
Adi, A (2012) Artistic Freedom at the Olympic Games. Culture @ the Olympics. 14 (3), 21-28.

Adi, A. (2009) Olympic Humanitarianism. Culture @ the Olympics. 11 (1), 13-16.
Adi, A. (2009) Event Review: The IOC International Forum on Sport, Peace and Development (IFSPD), Lausanne, 2009. Culture @ the Olympics. 11 (1), 1-7.