Work with me: courses, certificates, conferences, games
Teaching at a university of applied sciences and in executive MBA programs comes with its perks. Among them is the possibility to share knowledge in a variety of formats: courses, certificates and programs. It all depends on the time, budget, focus and effort you want to put in (from a quick 4 hours course up […]
IPR Webinar | The Future of PR: Social Impact in the Age of AI
In this IPR Webinar,Thomas Stoeckle from Bournemouth University, UK, and I present our global report, “The Future of PR/Comms and Their Social Impact.” This report explores three key themes: Following their presentation, Brian Snyder of Axicom shares his expertise in artificial intelligence (AI) and explores its implications for the evolving landscape of the public relations […]
FREE DOWNLOAD OF THE FULL REPORT It has been many months in the making. It started with an idea to follow up on the findings of the PR2025 study and on the observation that many use the term PR but mean different things by it. Thanks to PRCA’s invitation to join their University Advisory Group […]
FREE DOWNLOAD In June this year, I have launched a call for contributions for a free ebook about Ai in PR/Comms. 3.5 months later, there’s a book: Artificial Intelligence in Public Relations and Communications: cases,reflections, and predictions – all 140+ pages, 16 authors from 6 countries packed with insight and thought provoking reviews and questions. […]
Call For Papers And Contributors: Free E-book On AI In PR/Comms
I am planning to edit a new, free e-book, under a creative commons licence on Artificial Intelligence in Public Relations and Communications, using a similar system of collection, review and publication as I have used with the Corporate Activism, Women in PR and #Rezist2017 books. Whether research, opinion pieces, case studies or useful toolkits, this […]
The COVID-19 pandemic has provided rich learning opportunities for public communicators: from positive, and unfortunately too often, also from negative examples. From the difficulties of relaying scientific information to publics and political partisanship colliding with public health interests, to the ‘misinfodemic’ (in particular, but not only, on social media) exacerbating the pandemic, to HR departments […]
ACCESS HERE FOR FREE 10 months ago Thomas Stoeckle and I were launching the call for papers for the special edition of ESSACHESS – Journal for Communication Studies focusing on the future of PR. We were in the mid-pandemic. The edition is now complete and available to read, download, share and discuss. It features 7 […]
What started a couple of years ago with me questioning students about the missing voices in PR history and continued with one of them wanting to focus their thesis on women telling their stories about getting in or out of PR, ended up with a podcast. Women in PR released its first episode on SoundCloud […]
Earlier this year I have been interviewed by Inpuncto, the newsletter of PilotProjekt, about corporate communications and AI. This was right before the results of #PR2025 were released and after my contribution to AMEC’s Measurement Month on measuring VR (virtual reality) and AR (augmented reality) for PR. The interview has been translated in German. The […]
A collection of articles, research updates and solutions for a rising trend FREE DOWNLOAD One of 2019’s most prominent theme for PR/Comms was business with purpose, a new take and a mixture, it felt to me, between Kramer & Porter’s creating shared value (CSV) concept and Simon Sinek’s “start with why”. In a sense, the […]
New book OUT NOW. Use FRL40 for a 20% discount Love and thanks from the editor I cannot be more thrilled (and perhaps a little spooked – what if I missed a typo?) that my first solo editorial project is out now, in print, packed with awesome content from fantastic contributors from around the world! […]
PR Conversations with Thomas Stoeckle on PR for the 21st century
With the rapid changes in the communications landscape, including the technologies that enable/mediate communication, the skillset and job description of the PR practitioner is often in focus. More technical skills are in demand and more focus is on measurement and evaluation (so research and critical thinking). None of these point to PR being a management […]
GMP PR Romania has organised their second international conference dedicated to PR measurement. I was invited to join them again (I was thrilled but they say I have done a good job the first time around) and my brief was to talk about what should PR practitioners measure after a crisis. Like with the PROI […]
Augmented reality, virtual reality and artificial intelligence are interesting technological developments that PR practitioners could use for their organisations and clients. At the PROI Worldwide meeting in Bucharest (PROI is the longest-running partnership of independent public relations agencies) practitioners were more concerned with how these creative applications can support their work and, most importantly, how […]
Lessons from the Romanian #rezist protests – online coverage
At the end of July, Dr Darren G. Lilleker (from Bournemouth University) and I have edited andlaunched an online publication focusing on the Romanian #rezist protests. In an effort to incentivise reading, we have also shared the report widely but also published several separate articles reflecting on the lessons learned from the protests. The context […]
Science Communication & Measurement – PARI 2017 workshop notes
I am these days in Garching, near Munchen, the home of the European Southern Observatory (an absolutely stunning and inspiring place) and the host of the PARI 2017 Workshop on Public Awareness of Research Infrastructures. This is an event dedicated to science communication (as I understand it) where scientists turned communicators and communicators with a passion for […]
In preparation of the PR Impact Awards, I also met with JÅ«ratÄ— ŽuolytÄ— from Delfi, Lithuania’s biggest online news platform, to discuss (what else) about PR measurement. I have to admit that she grilled me on why PR should be measured and how it can be done, teasing out a preview of my talk planned for […]
I have been looking forward to my visit to Vilnius and my participation to the PR Impact Awards 2017 and it was so great! It was at Lina Jakucioniene‘s invitation, an ambassador of the European Association of Communication Directors and Chairperson of the Board of Lithuanian Public Relations Specialists Association, that I went there and I […]
I have been researching and writing quite actively about storytelling in the past months. What has started with my moderating the Play Video Conference last year and continued with a masterclass given at the European Communication Summit, anesthetist  has prompted by my collaboration with Dr Camelia Crisan from the Progress Foundation on the CSR Corporate […]
At the beginning of April, PR Magazin, a magazine dedicated to communicators in Germany and beyond, published my answers to Andrea Fratini‘s questions, Director of Corporate Communications at the Bauer Media Group in its “Im Chat†section. As the section is dedicated to communicators asking other communicators about various issues relevant to their job and practice, the […]
My first participation at the European Communication Summit (#ecs15) has recently concluded. It has been amazing; it brought together more than 600 participants and 80 speakers all working in communication, public relations and public affairs and plenty of examples, ideas, buy reflections and projections all debating the value and impact of “Anticipation and Disruption” (this year’s theme) […]
An article I wrote has been accepted for publication in the Public Relations Review and is now available Occupy PR Here are some highlights: Although Occupy protests have concluded, cough occupy groups continue to communicate online. Occupy Wall Street and Occupy London continue to be the most visible occupy accounts. The websites and Twitter […]
This has been a really busy month and continues to be so. During the third week of June, viagra 60mg IÂ had a new opportunity to share my thoughts on social media strategy and management with a very inspiring group of businesses and organizations from Lincoln, physician UK as part of the expert talk series hosted […]
I have just returned from Bucharest where I was invited to share the lessons I learned from my consultancy and social media training with SMEs at PR Measurement. Organised by GMP PR, dosage  this was the first conference in Romania focused on measurement of public relations campaigns and outputs. It was also the first conference aiming […]
I have just received in the post today my complimentary copies from Emerald of “Corporate Social Responsibility in the Digital Age”. Part of David Crowther`s Developments in Corporate Governance and Responsibility series, side effects this volume edited with Georgiana Grigore and David Crowther is the first I co-edited. It has been quite a journey with […]
Digital Communication Strategies Showcase and Free Surgery
During the second week of April I had the pleasure of joining my colleague Dr Darren Lilleker on a staff exchange visit to the National University of Political Studies and Public Administration in Bucharest, try Romania. Although I have lectured at NUPSPA (SNSPA) in Romania before, check this was the first time in 10 […]
Social media monitoring tools in higher education marketing
Nathaniel Hobby and I delivered a conference paper in November 2013 at the 1st Marketing and Communication in Asia Conference, dosage organized by Bournemouth University and Chulalongkorn University. The Conference proceedings have been now published and our full paper is included in them. The summary of the paper and the powerpoint are here.
I had the opportunity and pleasure to present part of my work with and on social media in academia at this year’s Media Education Summit organized by The Centre for Excellence in Media Practice (CEMP). Based on my upcoming book chapter “Social Media Audit and Analytics: Exercises for Marketing and Public Relations Courses”, web […]
