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Sustainable AI – AI for Sustainability

Sustainable AI – AI for Sustainability

Call for Contributors and Contributions A free, open-access reader for PR, Communication, Public Affairs and Sustainability Professionals Edited by Prof. Dr. Ana Adi, Alexandra Morton & Thomas Stoeckle About the Reader As sustainability communication enters an era of heightened scrutiny, accelerating regulation, and rapid adoption of generative AI, communicators are asked to explain, justify, and […]
February 25, 2026
#EUPRERAtalks: Co-Evolving Academia and Practice in the Age of Digital Transformation

#EUPRERAtalks: Co-Evolving Academia and Practice in the Age of Digital Transformation

Our starting point was simple and uncomfortable: If digital transformation is reshaping how we communicate, learn and work, why are academia and practice still operating like parallel universes?
November 14, 2025
IPR Webinar | The Future of PR: Social Impact in the Age of AI

IPR Webinar | The Future of PR: Social Impact in the Age of AI

In this IPR Webinar,Thomas Stoeckle from Bournemouth University, UK, and I present our global report, “The Future of PR/Comms and Their Social Impact.” This report explores three key themes: Following their presentation, Brian Snyder of Axicom shares his expertise in artificial intelligence (AI) and explores its implications for the evolving landscape of the public relations […]
September 10, 2025
Collaboration needed: DirCom conference take-aways

Collaboration needed: DirCom conference take-aways

The first DirCom conference took place at the beginning of June in Madrid, Spain. It brought together academics and PR practitioners sharing their insight from their work and research but also their desire for a stronger collaboration between the two. It turns out, that like in many other places in the world, PR degrees and […]
July 25, 2025
Future of PR/Comms study coverage
Social Impact and Social Value

Future of PR/Comms study coverage

Earlier this year, the PRCA with the entire Future of PR/Comms and their Social Impact research collective have launched the reports of the study in English and Spanish. Since then colleagues have made great efforts to promote the study and facilitate conversations around its findings. The preliminary results of the study have been presented at […]
December 15, 2023
Future of PR/Comms and their Social Impact
Future of PR/Comms and their Social Impact study overview

Future of PR/Comms and their Social Impact

FREE DOWNLOAD OF THE FULL REPORT It has been many months in the making. It started with an idea to follow up on the findings of the PR2025 study and on the observation that many use the term PR but mean different things by it. Thanks to PRCA’s invitation to join their University Advisory Group […]
September 19, 2023
Podcast update: an exciting and fun chat about storytelling, data and digital humanism

Podcast update: an exciting and fun chat about storytelling, data and digital humanism

Here’s the full recording of Sam Knowles’ new project and podcast, Data Malarkey. We cover digital humanism, working with qualitative data in international projects and making sense of it all. What is your experience with data, insight and storytelling? How do you make sense of the data that you collect and/or analyze?
May 5, 2023
PR during Covid-19 (a NEW Essachess edition)
PR during Covid-19

PR during Covid-19 (a NEW Essachess edition)

The COVID-19 pandemic has provided rich learning opportunities for public communicators: from positive, and unfortunately too often, also from negative examples. From the difficulties of relaying scientific information to publics and political partisanship colliding with public health interests, to the ‘misinfodemic’ (in particular, but not only, on social media) exacerbating the pandemic, to HR departments […]
January 7, 2022
Call for papers: ESSACHESS – Journal of Communication Studies

Call for papers: ESSACHESS – Journal of Communication Studies

Colume 14, n° 1(27)/ 2021 ESSACHESS – Journal for Communication Studies[1] www.essachess.com Future of Communications and Public Relations (PR). (Re)Imagining the Role, Function and Purpose of the Communication Profession  Call available here: http://essachess.com/index.php/jcs/announcement Guest editors: Ana ADI, Professor of Public Relations/Corporate Communications Quadriga University of Applied Sciences, Berlin, GERMANY Thomas STOECKLE, Lecturer Bournemouth University London, Analytics & […]
September 16, 2020
Women in PR book (free download)
Women in PR book cover

Women in PR book (free download)

FREE DOWNLOAD At the time of the COVID-19 pandemic when women’s research outputsdwindled (Fazackerley, 2020) and many practitioners’ levels of pressureand stress increased due to a higher demand for communication servicescoinciding with the reduced access to support services including childcare,this book aims to reflect on the progress made so far and contribute tokeeping the discussion […]
July 1, 2020
#WomeninPR podcast

#WomeninPR podcast

What started a couple of years ago with me questioning students about the missing voices in PR history and continued with one of them wanting to focus their thesis on women telling their stories about getting in or out of PR, ended up with a podcast. Women in PR released its first episode on SoundCloud […]
October 25, 2019
Corporate activism book (free download)

Corporate activism book (free download)

A collection of articles, research updates and solutions for a rising trend FREE DOWNLOAD One of 2019’s most prominent theme for PR/Comms was business with purpose, a new take and a mixture, it felt to me, between Kramer & Porter’s creating shared value (CSV) concept and Simon Sinek’s “start with why”. In a sense, the […]
September 23, 2019
PR2025 – future-proofing PR/Comms (free download)

PR2025 – future-proofing PR/Comms (free download)

DOWNLOAD THE FULL REPORT HERE During November 2018 and March 2019 I have been running a Delphi method study investigating the trends, competences, solutions and responsibilities for development for development for PR/Comms in the mid-term. It started off as a discussion and debate about communicators are ready for a tech-driven future (whether they would work […]
August 30, 2019
Protest Public Relations

Protest Public Relations

New book OUT NOW. Use FRL40 for a 20% discount Love and thanks from the editor I cannot be more thrilled (and perhaps a little spooked – what if I missed a typo?) that my first solo editorial project is out now, in print, packed with awesome content from fantastic contributors from around the world! […]
February 14, 2019
Research: Instagram study on Romanian Presidential Elections is out now

Research: Instagram study on Romanian Presidential Elections is out now

#yeslavot is finally out. Our article (co-authored with Roman Gerodimos and Darren Lilleker, both from Bournemouth University) is finally out in Javnost – The Public. This is based on Instagram data we collected in 2014 during the second round of the Romanian Presidential elections and is, perhaps, the first Instagram study looking at political communication, […]
June 11, 2018
Digital storytelling

Digital storytelling

I have been researching and writing quite actively about storytelling in the past months. What has started with my moderating the Play Video Conference last year and continued with a masterclass given at the European Communication Summit, anesthetist  has prompted by my collaboration with Dr Camelia Crisan from the Progress Foundation on the CSR Corporate […]
May 12, 2016
New publication: PESO media strategy shifts to SOEP

New publication: PESO media strategy shifts to SOEP

The first academic article reflecting on the results from the first Asia-Pacific Communication Monitor research which I coordinated last year has been now published. Published with Jim Macnamara,  May Lwin andAnsgar Zerfass in Public Relations Review, the article reveals a major shift from the traditional PESO model of media use by organizations (paid, earned, shared, owned) […]
April 4, 2016
Beyond the PhD life: guest blog post for Warwick Uni

Beyond the PhD life: guest blog post for Warwick Uni

Some of my recent thoughts on how to succeed in academia were published on PhD Life, a blog ran by Ana Kedves, a second year PhD researcher at Research Exchange,  University of Warwick. It all started with a tweet seeking female academics to share their stories in a series of posts to be published in […]
April 4, 2016
Stories, Heroes and Commercials

Stories, Heroes and Commercials

A new article on digital storytelling and empowerment marketing and their application to corporate communication, about it public relations and corporate social responsibility has been recently published in the Management Dynamics in the Knowledge Economy Journal. Co-authored with Dr Camelia Crisan and Razvan Constantin Dinca, and the result of a conference paper presented in 2015 […]
January 4, 2016
Asia-Pacific Communication Monitor 2015/16

Asia-Pacific Communication Monitor 2015/16

  Earlier this year I have joined the core research team of the Asia-Pacific Communication Monitor 2015/16, viagra sale the first of its kind for the region and a spin-off of already existing and highly insightful monitors for Europe and Latin-America. I have coordinated the research team efforts (Jim Macnamara, misbirth May O. Lwin and […]
December 18, 2015
Conversation is dead. Repetition and parallel talk rule Twitter.

Conversation is dead. Repetition and parallel talk rule Twitter.

Masterclass #storytelling as a legitimization tool: just humanize the story! Peer to peer trust @ana_adi #ecs15 pic.twitter.com/wiUbPEWfvm — TamaraGNS (@TamaraGNS) June 25, 2015 UPDATE: The article elaborating on the conference paper has now been published in the Romanian Journal of Communication and Public Relations. The full reference and link to the FULL article are below. […]
September 25, 2015
#Storytelling as a legitimization tool

#Storytelling as a legitimization tool

My first participation at the European Communication Summit (#ecs15) has recently concluded. It has been amazing; it brought together more than 600 participants and 80 speakers all working in communication, public relations and public affairs and plenty of examples, ideas, buy reflections and projections all debating the value and impact of “Anticipation and Disruption” (this year’s theme) […]
July 4, 2015
Conference paper: Visual framing of Romanian migrants

Conference paper: Visual framing of Romanian migrants

I had the pleasure to collaborate recently with Bianca Cheregi, PhD researcher at the Doctoral School in Communication Sciences from the National University of Political Science and Administrative Studies on a research paper exploring the role news images play in framing Romanian immigrants to the UK and how they construct the social issue of migration, […]
July 4, 2015
New publication: Occupy PR

New publication: Occupy PR

  An article I wrote has been accepted for publication in the Public Relations Review and is now available Occupy PR Here are some highlights: Although Occupy protests have concluded, cough occupy groups continue to communicate online. Occupy Wall Street and Occupy London continue to be the most visible occupy accounts. The websites and Twitter […]
July 3, 2015
New publication: CSR in the Digital Age

New publication: CSR in the Digital Age

I have just received in the post today my complimentary copies from Emerald of “Corporate Social Responsibility in the Digital Age”. Part of David Crowther`s Developments in Corporate Governance and Responsibility series, side effects this volume edited with Georgiana Grigore and David Crowther is the first I co-edited. It has been quite a journey with […]
May 13, 2015
Keynote – Digital Culture, Communication & Society

Keynote – Digital Culture, Communication & Society

On the 16th and 17th of March, ampoule I had the pleasure of traveling to Zaragoza to join the International Conference on Digital Culture, pharmacy Communication & Society organized by the Cyberspace Working Group of the Faculty of Communication at the University San Jorge. The event was well covered, the local media and journalism students […]
March 27, 2015
New publication: Olympic humanitarianism – the fundamental principles of Olympism

New publication: Olympic humanitarianism – the fundamental principles of Olympism

  The Journal of Olympic History recently features on the cover of its latest number my article “Olympic humanitarianism: the fundamental principles of Olympism”. While I have published shorter articles on the same topic before in Culture @ the Olympics and Sportanddev.org this is the article that contains the research that informed them. This article, […]
January 20, 2015
Collaboration at the heart of Thai and British researchers’ development

Collaboration at the heart of Thai and British researchers’ development

  A month ago I was making my way to Thailand excited to finally see happening the Researcher Links workshop. Organised by Bournemouth University and Chulalongkorn University, treatment the workshop was the result of a successful bid to the British Council that Prof Tom Watson and I as part of the BU team and Assoc Prof […]
December 2, 2014
Erasmus teaching exchange to Romania

Erasmus teaching exchange to Romania

  During the second week of April I had the pleasure of joining my colleague Dr Darren Lilleker on a staff exchange visit to the National University of Political Studies and Public Administration in Bucharest, information pills Romania. Although I have lectured at NUPSPA (SNSPA) in Romania before, this was the first time in 10 […]
April 29, 2014
Olympic volunteering histories

Olympic volunteering histories

I have recently returned from MediAsia 2012, an annual conference dedicated to media studies, held every year in Osaka, Japan. Organized by IAFOR, one of Asia’s think tanks, the conference gathered more than 120 participants from over 20 countries in the world, many of them from North America, Asia and Europe. The keynote, offered this […]
September 10, 2013
Occupy Bournemouth and Social Media

Occupy Bournemouth and Social Media

At the beginning of this month I wrote about the EuroBlog Social Media Award I have received for my use of social media for research and more. The University of the West of Scotland (where I pursue my PhD) picked up the news and shared it with the Scottish press. As a result of their […]
January 15, 2013
MediAsia 2012 – Pfizer’s social media uses in Europe

MediAsia 2012 – Pfizer’s social media uses in Europe

  I have recently returned from MediAsia 2012, prosthesis an annual conference dedicated to media studies, held every year in Osaka, Japan. Organized by IAFOR, one of Asia’s think tanks, the conference gathered more than 120 participants from over 20 countries in the world, many of them from North America, Asia and Europe. The keynote, […]
November 8, 2012
Media Education Summit 2012

Media Education Summit 2012

  I had the opportunity and pleasure to present part of my work with and on social media in academia at this year’s Media Education Summit organized by The Centre for Excellence in Media Practice (CEMP). Based on my upcoming book chapter “Social Media Audit and Analytics: Exercises for Marketing and Public Relations Courses”, web […]
September 12, 2012
Communicating the Occupation.

Communicating the Occupation.

  The Institute of Internal Communication has their Super Thursday on the 13th of November: launching the Communicator of the Year, illness celebrating the ICon Awards, FEIEA Grand Prix and Under 30s all interupted and supported by an Insight Seminar. My talk on social media and internal cross-cultural communication aimed to challenge current practices while […]
September 7, 2012
Beijing: when humanitarian issues and Olympic values collide

Beijing: when humanitarian issues and Olympic values collide

  Earlier this summer I wrtoe a short piece for Sportanddev.org about the challenges the IOC and the Beijing 2008 Olympic Games organizers faced when questions about human rights, approved freedom of speech and freedom of the press were raised by internaitonal media and advocacy groups. The entire article is here. Here’s an excerpt:   […]
September 5, 2012
Artistic Freedom at the Olympic Games

Artistic Freedom at the Olympic Games

  The new edition of Culture @ the Olympics hosts an article I wrote about the contractual limitations for artists working around the Vancouver 2010 Olympic Winter Games, treat from the perspective of a corporate sponsor for the Olympic arts. The entire article is below:
September 4, 2012
Twitter for academia – how to cite a tweet

Twitter for academia – how to cite a tweet

  It all started with calls for acknowledging the source of information shared as a means of providing some credibility checking for it. On the microblogging site Twitter several practices were in places from “via” to the more commonly agreed (and shorter) RT (re-tweet). Besides acknowledging a source, overweight the RT practice allows people (marketers/researchers) […]
March 13, 2012
A LinkedIn picture or the beauty and challenges of visualized data for researchers

A LinkedIn picture or the beauty and challenges of visualized data for researchers

These days we are innundated with data. Every question we have is a query. Every answer we give is an input, web a result. What we know or what we want to know is, sale in a way or another, searchable. More recently, we ourselves ARE data. Our visit to a website is a number […]
December 7, 2011
Research at the confluence of business and academia

Research at the confluence of business and academia

  This Saturday (October 15) I had the opportunity to participate to my first conference in Bahrain: 1st Tripartite Business Research Conference. Organized by the AMA International University-Bahrain, prescription the conference focused on government, industry and academia working together for better quality of live through research. The invited speakers at the conference reflected the theme in the sense […]
October 16, 2011
The Growth of Social Media – Infographic

The Growth of Social Media – Infographic

  I am working on a keynote address that will touch among others on the rise and impact of social media as a medium for communication that I have to deliver at a conference next month (details to follow later, heart I don’t want to spoil the surprise yet). To make my keynote more attractive […]
September 15, 2011
Open Source Protest

Open Source Protest

This semester saw me developing and teaching a new extensive course. Following the positive evaluations received from the students taking the New Media course at Katho and their calls for more specialized courses, treatment I was asked to prepare and deliver an introductory course on Branding. The course After extensive research of other branding courses […]
July 5, 2011
30+ Twitter Tools for Research

30+ Twitter Tools for Research

NOTE: If you find this blog post useful please bookmark it. I am planning to include here the latest info on Twitter tools. For some time now, medicine I am doing my best to participate in a Twitter chat dedicated to social media measurement, generic #smmeasure, pharmacist as a means of exploring what practitioners do […]
November 6, 2010
ECREA 2010

ECREA 2010

October 18, 2010
New Media Research and Routes to Innovation

New Media Research and Routes to Innovation

  Among the many tweets I read every day there was one last week advertising  a London event dedicated to researchers and academics. The event organized by the Research Information Network (RIN) and the National Endowment for Science, erectile Technology and the Arts (NESTA) is meant to help academics and researchers understand the influence of […]
August 24, 2010
Timelines

Timelines

At the ISDPA Power of Sport Summit held in Boston in June I presented a paper that heavily relied on historical data and therefore needed a simple yet memorable visualization. Ideally the tool I searched, pulmonologist had to: automatically order the data chronologically enable me to group or color code the events so that I […]
July 4, 2010
Poster Presentation

Poster Presentation

UPDATE: This post was picked up and reposted on the blog of the Research Students’ Society at UWS. You can therefore read it there as well. Good luck to all participating students at the UWS poster event! On Friday, urticaria May 7, 2010 the University of the West of Scotland is organizing a poster event […]
April 23, 2010
Social Research Tools

Social Research Tools

I had the honor to be invited to deliver another lecture at to the William Allen White School of Journalism and Mass Communication of The University of Kansas. Many thanks to Dr Mugur Geana for inviting me. This time however was to address a group of master’s students enrolled in a research methods class. My […]
November 12, 2009
Play the Game 2009 Conference

Play the Game 2009 Conference

Last week I was in Coventry, gynecologist UK, to present a paper at Play the Game 2009, one of the biggest communication conferences on sport and society, now at its 6th edition. It was a busy conference with many speakers coming from a very wide range of fields and institutions, starting from sports journalism up […]
June 15, 2009
Visualisation tools

Visualisation tools

Over the past few months, this web I have come across a series of visualization options for new media research and not only. My favorite right now is ManyEyes, buy more about a platform powered by IBM, that offers plenty of visualization options for both qualitative and quantitative data. What you do: upload your data […]
April 8, 2009