Introducting What if Advisory & metamodern strategic communication
After teaching and publishing using metamodernism, it is time to give it a public (and beyond-academia) home. For this reason Thomas Stoeckle and I have put together www.whatifadvisory.net and launched its companion Substack What if Dispatch. This will be the home of metamodern commentary of PR/strategic communication research and practice and at times with some […]
#EUPRERAtalks: Co-Evolving Academia and Practice in the Age of Digital Transformation
Our starting point was simple and uncomfortable:
If digital transformation is reshaping how we communicate, learn and work, why are academia and practice still operating like parallel universes?
IPR Webinar | The Future of PR: Social Impact in the Age of AI
In this IPR Webinar,Thomas Stoeckle from Bournemouth University, UK, and I present our global report, “The Future of PR/Comms and Their Social Impact.” This report explores three key themes: Following their presentation, Brian Snyder of Axicom shares his expertise in artificial intelligence (AI) and explores its implications for the evolving landscape of the public relations […]
The first DirCom conference took place at the beginning of June in Madrid, Spain. It brought together academics and PR practitioners sharing their insight from their work and research but also their desire for a stronger collaboration between the two. It turns out, that like in many other places in the world, PR degrees and […]
New podcast episode with Dr Shannon Bowen Ana Adi · #28 Shannon Bowen_Women in PR with Ana Adi In this conversation, Shannon discusses her journey into public relations, emphasizing the importance of ethics in data usage and communication. She highlights the challenges posed by AI in the field, particularly regarding misinformation and data manipulation. Shannon […]
Gender dynamics and emotional labor in Public Relations explained
an interview with Dr Liz Yeomans Summary In this episode of Women in PR, host Ana Adi discusses the feminization of public relations and the concept of emotional labor with Dr. Liz Yeormans. They explore how emotional labor applies to PR, the gender dynamics within the profession, the impact of unconscious bias on the gender […]
On the power of measurement and embracing technology in PR with Johna Burke
In this episode of Women in PR, I speak with Jonah Burke, the Global Managing Director of AMEC, about the critical importance of measurement and evaluation in public relations. We discuss the challenges of navigating a male-dominated measurement field, the role of technology in shaping the future of PR, and the necessity of critical thinking […]
Leadership Lessons in International Communications from Ildiko Kovacs
Ana Adi · #2 Ildiko Kovacs_Women in PR with Ana Adi Ana Adi · #2 Ildiko Kovacs_Women in PR with Ana Adi Episode Summary (AI generated) summaryIn this episode of Women in PR, Ana Adi speaks with Ildiko Kovac, a seasoned PR professional with over 15 years of experience. They discuss Ildiko’s journey into public […]
Earlier this year, the PRCA with the entire Future of PR/Comms and their Social Impact research collective have launched the reports of the study in English and Spanish. Since then colleagues have made great efforts to promote the study and facilitate conversations around its findings. The preliminary results of the study have been presented at […]
FREE DOWNLOAD In June this year, I have launched a call for contributions for a free ebook about Ai in PR/Comms. 3.5 months later, there’s a book: Artificial Intelligence in Public Relations and Communications: cases,reflections, and predictions – all 140+ pages, 16 authors from 6 countries packed with insight and thought provoking reviews and questions. […]
Call For Papers And Contributors: Free E-book On AI In PR/Comms
I am planning to edit a new, free e-book, under a creative commons licence on Artificial Intelligence in Public Relations and Communications, using a similar system of collection, review and publication as I have used with the Corporate Activism, Women in PR and #Rezist2017 books. Whether research, opinion pieces, case studies or useful toolkits, this […]
I have moved to Berlin at the end of 2014 joining the marvelous team at Quadriga University of Applied Sciences looking to combine practice with research, and consultancy with teaching. I brought with me my international experience, curiosity and desire to learn. There has never been a dull moment since, and from now on even […]
The COVID-19 pandemic has provided rich learning opportunities for public communicators: from positive, and unfortunately too often, also from negative examples. From the difficulties of relaying scientific information to publics and political partisanship colliding with public health interests, to the ‘misinfodemic’ (in particular, but not only, on social media) exacerbating the pandemic, to HR departments […]
Interview with Patricia Valli, Economics Editor from Perfil As I prepare for my keynote about the future of public relations and the lessons we should learn from the feminization of the profession, an interview I gave to the Argentinian national-circulation paper, Perfil, has been published. You can find it here and below.
Earlier this year I have been interviewed by Inpuncto, the newsletter of PilotProjekt, about corporate communications and AI. This was right before the results of #PR2025 were released and after my contribution to AMEC’s Measurement Month on measuring VR (virtual reality) and AR (augmented reality) for PR. The interview has been translated in German. The […]
New book OUT NOW. Use FRL40 for a 20% discount Love and thanks from the editor I cannot be more thrilled (and perhaps a little spooked – what if I missed a typo?) that my first solo editorial project is out now, in print, packed with awesome content from fantastic contributors from around the world! […]
PR Conversations with Thomas Stoeckle on PR for the 21st century
With the rapid changes in the communications landscape, including the technologies that enable/mediate communication, the skillset and job description of the PR practitioner is often in focus. More technical skills are in demand and more focus is on measurement and evaluation (so research and critical thinking). None of these point to PR being a management […]
“Fake news” is 2017’s word of the year (or at least it is so in Australia). Joined by alternative facts and post-truth society, fake news is a signal to a changing trend in how people relate to information, the sources that share it and their credibility. Fake news is not new The concept of fake […]
This year’s European Communication Summit has focused on collaboration. I had the pleasure of joining the summit as a speaker again this year and thus had a chance to revisit and renew a topic close to my heart, my research and something I had spoken about before. Storytelling as narrative The talk of this year was […]
I have been researching and writing quite actively about storytelling in the past months. What has started with my moderating the Play Video Conference last year and continued with a masterclass given at the European Communication Summit, anesthetist  has prompted by my collaboration with Dr Camelia Crisan from the Progress Foundation on the CSR Corporate […]
Im Chat – PR Magazin interview with Andrea Fratini
I had the pleasure to be recently interviewed for PR Magazin, recipe a magazine dedicated to communicators in Germany and beyond, by Andrea Fratini, Director of Corporate Communications at the Bauer Media Group. The “Im Chat” is a section where communicators ask other communicators about various issues relevant to their job and practice and the […]
New publication: PESO media strategy shifts to SOEP
The first academic article reflecting on the results from the first Asia-Pacific Communication Monitor research which I coordinated last year has been now published. Published with Jim Macnamara, May Lwin andAnsgar Zerfass in Public Relations Review, the article reveals a major shift from the traditional PESO model of media use by organizations (paid, earned, shared, owned) […]
A new article on digital storytelling and empowerment marketing and their application to corporate communication, about it public relations and corporate social responsibility has been recently published in the Management Dynamics in the Knowledge Economy Journal. Co-authored with Dr Camelia Crisan and Razvan Constantin Dinca, and the result of a conference paper presented in 2015 […]
My first participation at the European Communication Summit (#ecs15) has recently concluded. It has been amazing; it brought together more than 600 participants and 80 speakers all working in communication, public relations and public affairs and plenty of examples, ideas, buy reflections and projections all debating the value and impact of “Anticipation and Disruption” (this year’s theme) […]
An article I wrote has been accepted for publication in the Public Relations Review and is now available Occupy PR Here are some highlights: Although Occupy protests have concluded, cough occupy groups continue to communicate online. Occupy Wall Street and Occupy London continue to be the most visible occupy accounts. The websites and Twitter […]
Social media monitoring tools in higher education – a conference paper
Last week has been extremely busy with travels, prescription work, visit this site meetings and presentations both in Asia and Europe. It started with a lengthy journey to Thailand and a much expected participation in the 1st Marketing and Communication in Asia Conference, advice organized by Bournemouth University and Chulalongkorn University. It has been […]
At the beginning of this month I wrote about the EuroBlog Social Media Award I have received for my use of social media for research and more. The University of the West of Scotland (where I pursue my PhD) picked up the news and shared it with the Scottish press. As a result of their […]
This is a very international week, seek one during which I get to be in Sweden on Monday, unhealthy at home in Bournemouth on Tuesday and in Belgium on a Wednesday… online. In reality I have been in the UK all the time, but has the wonderful opportunity to deliver to guest lectures. The […]
A guest lecture to MA students of the Faculty of Communication and Public Relations, hemophilia Bucharest, unhealthy Romania (March, gastritis 2012) Business Promotion & Social Media on Prezi The end of March has been really busy. After a thought challenging event dedicated to social media for internal communication, I continued my day with a […]
Social Media: Exercises 4 PR & Branding #HigherEd Classes
When teaching public relations, marketing communications or branding in a social media context, I have discovered that using social media audit exercises will provide students with a combo of analysis, analytics and strategy. When performed by communication companies or consultancies, the social media audit is used as a means appraising where the company is currently […]
A guest lecture to HoWest in Kortrijk, store Belgium. I have joined today a group second year students specializing in PR at HoWest in Kortrijk, diagnosis Belgium. This lecture was the result of an invitation I have received from Pieter Soete, this Lecturer in Communication Management. As with all the presentations I do, this was […]
