I had the opportunity and pleasure to present part of my work with and on social media in academia at this year’s Media Education Summit organized by The Centre for Excellence in Media Practice (CEMP). Based on my upcoming book chapter “Social Media Audit and Analytics: Exercises for Marketing and Public Relations Courses”, web […]

When teaching public relations, marketing communications or branding in a social media context, I have discovered that using social media audit exercises will provide students with a combo of analysis, analytics and strategy. When performed by communication companies or consultancies, the social media audit is used as a means appraising where the company is currently […]