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Evaluation

On the power of measurement and embracing technology in PR with Johna Burke
Johna Burke on the Women in PR podcast

On the power of measurement and embracing technology in PR with Johna Burke

In this episode of Women in PR, I speak with Jonah Burke, the Global Managing Director of AMEC, about the critical importance of measurement and evaluation in public relations. We discuss the challenges of navigating a male-dominated measurement field, the role of technology in shaping the future of PR, and the necessity of critical thinking […]
November 28, 2024
Social Media strategy and monitoring @ Chulalongkorn University, Thailand

Social Media strategy and monitoring @ Chulalongkorn University, Thailand

    I have just returned from a week in Thailand where I had the tremendous pleasure and honor to be invited to teach at the Faculty of Communication Arts of Chulalongkorn University in Bagkok to a group of master students enrolled in the international MA in Strategic Communication Management. Presented in a workshop/lecture format […]
July 26, 2012
#kathonewmedia – 3 years later

#kathonewmedia – 3 years later

I have started teaching as a Visiting Lecturer at Katho in December 2008. I was returning to the institution that hosted me as an exchange student 5 years earlier. I swapped position in the classroom – from the student’s seat to the lecturer’s spotlight. When I wrote the New Media course syllabus I wanted it […]
May 22, 2011
Katho New Media Course Evaluation

Katho New Media Course Evaluation

On Friday, there December 11, I delivered a lecture to Alan McCusker-Thompson‘s 3rd year students undertaking a BA in Commercial Music at UWS in Ayr. The module in which this lecture was included focuses on Popular Culture and Music. My talk therefore had to show how the internet and Web 2.0 in particular has enabled, through open […]
December 16, 2009
New Media Katho course – June09 evaluations

New Media Katho course – June09 evaluations

During the first week of June I was in Belgium again delivering for the second time my own course on new media. I had 14 Erasmus students from all over Europe, urologist a dynamic, look lively and very interested class that I have enjoyed teaching. It was a marathon class with 4 hours of teaching […]
June 15, 2009