Whether one considers social media strategy to be part of wider marketing efforts or put it under a general communication strategy, audiologist questions about access and representation of a company and brand should always be asked. There aren’t only questions that deal with reputation management but also with maintaining a balance between freedom of speech […]

  The Digital Communication Strategies course that I teach at Bournemouth University now has its own social media presence in the form of a twitter account, website like this blog and dedicated Delicious stack. This term is very practice-focused so it makes sense to enable the course to exist and operate within the environment that […]