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PR2025 – future-proofing PR/Comms (free download)

PR2025 – future-proofing PR/Comms (free download)

DOWNLOAD THE FULL REPORT HERE During November 2018 and March 2019 I have been running a Delphi method study investigating the trends, competences, solutions and responsibilities for development for development for PR/Comms in the mid-term. It started off as a discussion and debate about communicators are ready for a tech-driven future (whether they would work […]
August 30, 2019
Protest Public Relations

Protest Public Relations

New book OUT NOW. Use FRL40 for a 20% discount Love and thanks from the editor I cannot be more thrilled (and perhaps a little spooked – what if I missed a typo?) that my first solo editorial project is out now, in print, packed with awesome content from fantastic contributors from around the world! […]
February 14, 2019
How to evaluate VR and AR for PR

How to evaluate VR and AR for PR

AMEC’s Measurement Month has been incredibly busy, with loads of interesting events around the world, and some fantastic publications too. PRNews (usually focused on the North American communications market) had quite a full list dedicated to measurement, so needless to say, it feels fantastic to be part of it representing both Quadriga University of Applied […]
December 4, 2018
AMECMM – KIDA conference in Bulgaria

AMECMM – KIDA conference in Bulgaria

November is not only a time to grow beards but also a month to talk about measurement and evaluation of communication. It is thus a time when under AMEC’s Measurement Month umbrella, communicators around the world, talk (a bit more loudly) about the need for measurement and evaluation, diss AVEs and think about how automation […]
December 4, 2018
Toolkit: Corporate Volunteering Evaluation with Digital Storytelling

Toolkit: Corporate Volunteering Evaluation with Digital Storytelling

Download paper Executive Summary:  Corporate volunteering is an important vehicle for delivering care and compassion to causes and communities in need (Grant, 2012: 589). Identified by Bussell and Forbes (2008) as the fastest-growing area of volunteering in North America and Western Europe, corporate volunteering is being adopted more readily by organizations and their employees as […]
September 5, 2018