When teaching public relations, marketing communications or branding in a social media context, I have discovered that using social media audit exercises will provide students with a combo of analysis, analytics and strategy. When performed by communication companies or consultancies, the social media audit is used as a means appraising where the company is currently […]

I have just finished delivering the 6th edition of the New Media course at Katho. This is the 3rd consecutive year when I join Katho for 2 weeks during each semester to deliver a course that I developed on my own and that combines theoretical information about creative industries – journalism, advertising and public relations […]

At the beginning of this month I wrote about the EuroBlog Social Media Award I have received for my use of social media for research and more. The University of the West of Scotland (where I pursue my PhD) picked up the news and shared it with the Scottish press. As a result of their […]

At the beginning of this year I have entered my website in the EuroBlog Social Media Awards competition and was lucky enough to receive some support from colleagues and friends in the endeavor. Thank you to all of you who voted me because… I WON! My site has now an award for Most innovative use of […]