This Saturday (October 15) I had the opportunity to participate to my first conference in Bahrain: 1st Tripartite Business Research Conference. Organized by the AMA International University-Bahrain, prescription the conference focused on government, industry and academia working together for better quality of live through research. The invited speakers at the conference reflected the theme in the sense […]

This semester saw me developing and teaching a new extensive course. Following the positive evaluations received from the students taking the New Media course at Katho and their calls for more specialized courses, treatment I was asked to prepare and deliver an introductory course on Branding. The course After extensive research of other branding courses […]

This semester saw me developing and teaching a new extensive course. Following the positive evaluations received from the students taking the New Media course at Katho and their calls for more specialized courses, prostate I was asked to prepare and deliver an introductory course on Branding. The course After extensive research of other branding courses […]

I have started teaching as a Visiting Lecturer at Katho in December 2008. I was returning to the institution that hosted me as an exchange student 5 years earlier. I swapped position in the classroom – from the student’s seat to the lecturer’s spotlight. When I wrote the New Media course syllabus I wanted it […]

When teaching public relations, marketing communications or branding in a social media context, I have discovered that using social media audit exercises will provide students with a combo of analysis, analytics and strategy. When performed by communication companies or consultancies, the social media audit is used as a means appraising where the company is currently […]