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Storytelling

Hero-centered storytelling

Hero-centered storytelling

This year’s European Communication Summit has focused on collaboration. I had the pleasure of joining the summit as a speaker again this year and thus had a chance to revisit and renew a topic close to my heart, my research and something I had spoken about before. Storytelling as narrative The talk of this year was […]
September 14, 2017
Digital storytelling

Digital storytelling

I have been researching and writing quite actively about storytelling in the past months. What has started with my moderating the Play Video Conference last year and continued with a masterclass given at the European Communication Summit, anesthetist  has prompted by my collaboration with Dr Camelia Crisan from the Progress Foundation on the CSR Corporate […]
May 12, 2016
New Publication: Stories, Heroes and Commercials

New Publication: Stories, Heroes and Commercials

  A new article on digital storytelling and empowerment marketing and their application to corporate communication, about it public relations and corporate social responsibility has been recently published in the Management Dynamics in the Knowledge Economy Journal. Co-authored with Dr Camelia Crisan and Razvan Constantin Dinca, viagra sale and the result of a conference paper presented […]
January 4, 2016
On #storytelling and #CSR

On #storytelling and #CSR

  An article I recently co-authored with Dr Camelia Crisan, sick executive director of the Progress Foundation in Romania, mind has been published in the Communication Director Magazine. The article is a providing some background information which inspired our recent research project on digital storytelling reflections of corporate volunteering. This has been further elaborated on in […]
December 18, 2015
#Storytelling as a legitimization tool

#Storytelling as a legitimization tool

My first participation at the European Communication Summit (#ecs15) has recently concluded. It has been amazing; it brought together more than 600 participants and 80 speakers all working in communication, public relations and public affairs and plenty of examples, ideas, buy reflections and projections all debating the value and impact of “Anticipation and Disruption” (this year’s theme) […]
July 4, 2015
#playconf2015 – reflections on the state of video communication

#playconf2015 – reflections on the state of video communication

Quadriga University was the host of the 2nd Video Communication International Conference (Play) on the 21st and 22nd of May and I had the pleasure of moderating it for the two days. Although I have moderated academic conference sessions before, order this was the first time I have moderated an entire conference. The line up was […]
May 27, 2015