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IPR Webinar | The Future of PR: Social Impact in the Age of AI

IPR Webinar | The Future of PR: Social Impact in the Age of AI

In this IPR Webinar,Thomas Stoeckle from Bournemouth University, UK, and I present our global report, “The Future of PR/Comms and Their Social Impact.” This report explores three key themes: Following their presentation, Brian Snyder of Axicom shares his expertise in artificial intelligence (AI) and explores its implications for the evolving landscape of the public relations […]
September 10, 2025
Collaboration needed: DirCom conference take-aways

Collaboration needed: DirCom conference take-aways

The first DirCom conference took place at the beginning of June in Madrid, Spain. It brought together academics and PR practitioners sharing their insight from their work and research but also their desire for a stronger collaboration between the two. It turns out, that like in many other places in the world, PR degrees and […]
July 25, 2025
Future of PR/Comms study coverage
Social Impact and Social Value

Future of PR/Comms study coverage

Earlier this year, the PRCA with the entire Future of PR/Comms and their Social Impact research collective have launched the reports of the study in English and Spanish. Since then colleagues have made great efforts to promote the study and facilitate conversations around its findings. The preliminary results of the study have been presented at […]
December 15, 2023
AI in PR book (media and other mentions and reviews)

AI in PR book (media and other mentions and reviews)

Ever since it’s launch this summer, the AI book has received quite some attention. It has not only continued to inform my own teaching but has helped me connect with practitioners around the world to talk about the book, its contributions and contributors, and my own learning from my classroom and research explorations. George Morahan […]
December 12, 2023
Podcast update: an exciting and fun chat about storytelling, data and digital humanism

Podcast update: an exciting and fun chat about storytelling, data and digital humanism

Here’s the full recording of Sam Knowles’ new project and podcast, Data Malarkey. We cover digital humanism, working with qualitative data in international projects and making sense of it all. What is your experience with data, insight and storytelling? How do you make sense of the data that you collect and/or analyze?
May 5, 2023
In the Argentinian media

In the Argentinian media

Interview with Patricia Valli, Economics Editor from Perfil As I prepare for my keynote about the future of public relations and the lessons we should learn from the feminization of the profession, an interview I gave to the Argentinian national-circulation paper, Perfil, has been published. You can find it here and below.
October 27, 2020
AI and (the future of) PR

AI and (the future of) PR

Earlier this year I have been interviewed by Inpuncto, the newsletter of PilotProjekt, about corporate communications and AI. This was right before the results of #PR2025 were released and after my contribution to AMEC’s Measurement Month on measuring VR (virtual reality) and AR (augmented reality) for PR. The interview has been translated in German. The […]
September 26, 2019
In the media: DW about DC Protest

In the media: DW about DC Protest

At the end of the DC Protest debate organised in Berlin by Diaspora Civica Berlin, Documentaria.ro and Funky Citizens, I gave an interview to DW. They asked me if the #rezist protests have been successful. Check the video below and some further reflections in this blog post I wrote earlier. The video was also embedded […]
October 25, 2017
Lessons from the Romanian #rezist protests – online coverage

Lessons from the Romanian #rezist protests – online coverage

At the end of July, Dr Darren G. Lilleker (from Bournemouth University) and I have edited andlaunched an online publication focusing on the Romanian #rezist protests. In an effort to incentivise reading, we have also shared the report widely but also published several separate articles reflecting on the lessons learned from the protests. The context […]
September 14, 2017
PR Measurement interview in Delfi

PR Measurement interview in Delfi

In preparation of the PR Impact Awards, I also met with JÅ«ratÄ— ŽuolytÄ— from Delfi, Lithuania’s biggest online news platform, to discuss (what else) about PR measurement.  I have to admit that she grilled me on why PR should be measured and how it can be done, teasing out a preview of my talk planned for […]
May 8, 2017
Im Chat – PR Magazin interview with Merlin Koene

Im Chat – PR Magazin interview with Merlin Koene

At the beginning of April, PR Magazin, a magazine dedicated to communicators in Germany and beyond, published my answers to Andrea Fratini‘s questions, Director of Corporate Communications at the Bauer Media Group in its “Im Chat” section. As the section is dedicated to communicators asking other communicators about various issues relevant to their job and practice, the […]
May 12, 2016
Im Chat – PR Magazin interview with Andrea Fratini

Im Chat – PR Magazin interview with Andrea Fratini

I had the pleasure to be recently interviewed for PR Magazin, recipe a magazine dedicated to communicators in Germany and beyond, by Andrea Fratini, Director of Corporate Communications at the Bauer Media Group. The “Im Chat” is a section where communicators ask other communicators about various issues relevant to their job and practice and the […]
April 5, 2016
Selfies and Digital Archives – BBC Radio Solent

Selfies and Digital Archives – BBC Radio Solent

  BBC Hindi covered Project India publishing both a video and web story about it. The Project was also featured on several occasions in the Hindustan Times. An update about Project India was also featured on BU’s News and Events website. The Project, phimosis a journalism collaborative initiative led by my colleague Chindu Sreedharan and […]
August 28, 2014
Project India in the press

Project India in the press

  BBC Hindi covered Project India publishing both a video and web story about it. The Project was also featured on several occasions in the Hindustan Times. An update about Project India was also featured on BU’s News and Events website. The Project, health a journalism collaborative initiative led by my colleague Chindu Sreedharan and […]
June 6, 2014
Social Media for Charities – in the press

Social Media for Charities – in the press

  The Social media for charities event ran with Adido was a success. News about the event and associated initiative were also featured on BU’s News and Events website as well as on the Dorset Chamber.
June 6, 2014
10 years of Facebook – BBC Radio Solent
10 years of Facebook - Ana Adi on Radio Solent

10 years of Facebook – BBC Radio Solent

  On the 6th of February I was invited to speak to Radio Solent’s Drivetime show about the Facebook’s 10 years anniversary, order its meaning and what to expect from the platform in the future. A summary of the talk is on BU’s News and Events page.  
June 6, 2014
Bournemouth University highlight on Nepali TV

Bournemouth University highlight on Nepali TV

While on a work trip to Nepal, troche I was invited to speak about the Media School at Bournemouth University to one of the Nepali tv shows on education, no rx Infoplus. The interview is below:
March 24, 2013
Katho New Media in Bahrain’s press

Katho New Media in Bahrain’s press

  Following the media coverage of the EUPRERA EuroBlog Social Media Award in Scotland, page here’s some (positive) coverage of my Katho New Media course in the Arabic Bahraini press. It just says I taught there. Ana al ayam View more documents from Ana ADI Ana alwatan View more documents from Ana ADI
July 31, 2011
Media: Coverage of my EUPRERA Social Media Award

Media: Coverage of my EUPRERA Social Media Award

At the beginning of this month I wrote about the EuroBlog Social Media Award I have received for my use of social media for research and more. The University of the West of Scotland (where I pursue my PhD) picked up the news and shared it with the Scottish press. As a result of their […]
March 25, 2011