In this IPR Webinar,Thomas Stoeckle from Bournemouth University, UK, and I present our global report, “The Future of PR/Comms and Their Social Impact.” This report explores three key themes:
- Managing conflicting stakeholders and demands
- Understanding social value and social impact
- Addressing education within the public relations and communications landscape
Following their presentation, Brian Snyder of Axicom shares his expertise in artificial intelligence (AI) and explores its implications for the evolving landscape of the public relations industry as it relates to the findings from the report.