Social Media strategy and monitoring @ Chulalongkorn University, Thailand

    I have just returned from a week in Thailand where I had the tremendous pleasure and honor to be invited to teach at the Faculty of Communication Arts of Chulalongkorn University in Bagkok to a group of master students enrolled in the international MA in Strategic Communication Management. Presented in a workshop/lecture format …

Social media policy – legal tool or communication strategy

Whether one considers social media strategy to be part of wider marketing efforts or put it under a general communication strategy, buy questions about access and representation of a company and brand should always be asked. There aren’t only questions that deal with reputation management but also with maintaining a balance between freedom of speech …

New Media Research and Routes to Innovation

  Among the many tweets I read every day there was one last week advertising  a London event dedicated to researchers and academics. The event organized by the Research Information Network (RIN) and the National Endowment for Science, erectile Technology and the Arts (NESTA) is meant to help academics and researchers understand the influence of …